- Candie's, only at Kohl's announced that actress and singer Lea Michele
will appear in its Spring 2012 multi-media marketing campaign. Best known for her role as Rachel Berry on the Golden Globe
Award winning television series, "Glee, Michele will star in Candie's national print, online, outdoor and in-store marketing campaign. Candie's is sold exclusively at Kohl's Department Stores nationwide and Kohls
.com. Lea joins the list of famous Candie's spokespeople including Britney Spears
, and others.
Lea has received the People's Choice Award for Favorite TV Comedy Actress and the Screen Actors Guild Award for Best Actress in a Series, Comedy or Musical and has also received Golden Globe, Emmy
, and Teen Choice Award nominations.
The campaign titled, "Hangin' At Home" features Lea causing a stir in the kitchen, glamorously lounging by the pool and being playful in her bedroom. The creative gives consumers a behind the scenes look at Lea's everyday life at home.
The multi-media campaign will debut in March issues of fashion and lifestyle magazines such as Seventeen
, Teen Vogue
, as well as online, outdoor and in Kohl's marketing vehicles.
About Iconix Brand Group, Inc.
Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.
Based in Menomonee Falls, WI, Kohl's is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. With a commitment to environmental leadership, Kohl's operates 1,127 stores in 49 states. In support of the communities it serves, Kohl's has raised more than $180 million for children's initiatives nationwide through its Kohl's Cares cause merchandise program, which operates under Kohl's
Cares, LLC, a wholly-owned subsidiary of Kohl's Department Stores, Inc.
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