Log In   ·   Become A Member

Webinar, "How To Sell Your Art," Being Offered By Warren Strugatch And Robert Fishman

T.J. Clemente

Rob Fishman, speaker and sales trainer, is a partner at Sandler Training and author, "Retail Success in an Online World." (Courtesy Photo)

Warren Strugatch, journalist and consultant, and Rob Fishman, speaker and sales trainer, are spearheading a Zoom webinar to help artists learn how to market themselves and close the deal. The webinar is scheduled for Tuesday, October 13 from 10:00 a.m. to 11:30 a.m. It's called "How To Sell Your Art" and it's for artists only.

Strugatch, a former Quogue resident, explained, "As you may know, times are tough for artists, and the Coronavirus is making things worse. Many find that more people than ever are visiting their studios (practicing social distancing!) and approaching their booths and tables at markets and art fairs, both in person and online. What I have heard is the more enthusiastically artists try to sell, the more people tend to walk away empty handed."

So, Strugatch decided to do something by reaching out to a friend and professional. "My partner," said Warren, "for this program, Robert Fishman, is a professional sales trainer who has a home in Westhampton Beach. He's developed a program uniquely for artists. Times are especially tough for artists because what they're selling is their own imagination, their own integrity, and their own vision."

Then Strugatch lasered in on what the webinar will accomplish by relaying, "Rob will teach market-tested strategies so artists can sell successfully without feeling they've comprised themselves."

Warren Strugatch, journalist and consultant. (Courtesy Photo)

When asked about the genesis of the webinar, he said, "This all comes from an experience I had in East Hampton where I was visiting with an artist in her studio and somebody just came and knocked on the door and wanted to take a tour and ended up looking and browsing, but walked out without buying anything. The artist said to me, 'Since the pandemic began, I am getting a lot more people literally knocking on the door and coming in and window shopping, and sometimes they buy and sometimes they don't. But there has been a huge increase in that.' So, I said, 'It must be bringing in more sales for you?' She said, 'Some, yet they look but they often don't buy!' That was really the trigger for this." He continued, "It's so hard for artists to sell out of their studios or from booths in trade shows, art fairs, at markets, and people do it all the time, but it's frustrating. I think it's especially difficult for artists because what you are really selling is your own creativity, your own soul. It's difficult to start haggling and say it's really worth $3,000, but you only want to pay $1,500, so we will split it up the middle."

He further elaborated, "The difficulty and the challenges in selling is and truly what this webinar is about and my partner in it, Robert Fishman, is a full-time sales trainer. The work that he does is putting on programs that individual training, and webinars, and conferences for professional sales people in the business world and people who are used to selling corporate sales - sometimes everything from insurance to cars, to houses... everything."

Strugatch explained this webinar will give the artists some verbal language to use as "tools" to help augment sales and get better results.

Strugatch is also the host of the talk show "Out of the Question" (OOTQ), performed at various Hamptons venues, including Southampton Arts Center, Guild Hall and Westhampton Beach Performing Arts Center. "Every season I've done OOTQ, I've dedicated one program to artists, bringing such guests as Eric Fischl, Vered, Toni Ross and Rick Friedman to the podium."

Artists can register at www.eventbrite.com. Tickets are $10.

Related Articles:

Be the first to comment on this article. (Just fill out the form below)

Submit Your Comment

Please note, you are not currently logged in. Your comment will be submitted as a guest.
To submit your comment as a member, please click here.
Your Name:
* Comments will be reviewed and posted in a timely fashion
* All fields are required
What color is a firetruck?
(For spam prevention, thanks)
East End Tick Control
The East End's only New York State licensed dedicated tick and mosquito control specialists!

Southampton Masonry-Visiting the Southampton or the Wainscott locations is an exciting experience.
Southampton Masonry has been serving Long Island's masonry and tile needs since 1975. Delivering quality products from Manhattan to Montauk for over three decades. The company's continued success is due primarily to their number one priority: customer satisfaction, with a promise of prompt and courteous service from the professional, knowledgeable staff. Southampton Masonry has the largest inventory on the east end. As direct importers they can offer a large variety of the finest quality products at the most competitive pricing for both your interior and exterior projects.

Southrifty Drug 54 Jagger Lane, Southampton Village
Southrifty Drug is a small, neighborhood pharmacy with limited shelf space, and we have to be very selective about which over-the-counter items we carry. As a result you'll find a no nonsense concentration of very effective, high quality and useful products on our shelves. In this new section, we feature a number of these products that we feel are especially worthy of your consideration.

New York Title Abstract Services, Inc.
We are a title insurance services company dedicated to promptly delivering fully compliant and accurate reports, and title insurance, for residential and commercial real estate throughout New York State. Headquartered in the Hamptons, our professional team has extensive real estate experience and understands the business from all sides including title insurance, legal, sales, governmental, banking, and lending regulations.

Aimee Fitzpatrick Martin, Licensed Associate Real Estate Broker
Considered a West of the Shinnecock Canal expert with a 5-star Zillow ranking, Aimee specializes in the luxury and waterfront markets in Quogue, Westhampton Beach, Remsenburg, East Quogue and Hampton Bays. With exceptional communication skills and a buttoned-up approach to every deal, she is highly skilled in the art of the negotiation process. Understanding the nuances of buying and selling waterfront homes, especially on Dune Road, is a specialty.

Hamilton Hoge
As the owner’s representative our practice encompasses all aspects of a project from pre-purchase property due diligence, program development iterations, advisement on systems, analyze contracts/vendors, critical path analysis, feasibility and schedule. The strength of our approach is in facilitating organized communication. We strongly analyze all representations and warranties for the protection and benefit of our client.

The Citarella Standard. We’re passionate about sourcing and selling the world’s best seafood. When you order our fresh seafood online, what you receive always reflects the unrivaled standard of our markets. It’s hand-prepared, never frozen, and shipped overnight. 631-283-6600.