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Nikki Beach Popping Up In The Hamptons This Summer

Nicole Barylski

Nikki Beach, which boasts 13 beach club locations around the globe, and just hosted a star-studded pop-up at Cannes Film Festival, is making an appearance in the Hamptons.

The global luxury lifestyle and hospitality brand is presenting a 6-day pop-up at Oreya in Southampton, where attendees will be treated to Nikki Beach's renown curated programming that encompasses entertainment, dining, art, fashion, music, and film.

"Nikki Beach has been considering a Hamptons property for quite some time, so a pop-up is the ideal way to test out the market," noted Jack Penrod, Founder and Owner of Nikki Beach Worldwide. "Plus, many of our existing clients who frequent our Saint Barth and Miami locations are primarily based in the northeast, so we're looking forward to connecting with them in their backyard."

The brief summer residency will take place Friday, June 29 through Wednesday, July 4.

Guests can expect Rosé Saturdays (on June 30) - with afternoon rosé, seafood bites, music, and sunshine, Amazing Sundays (on July 1) - a "feast for the senses" during Nikki Beach's world famous brunch with international dishes, live music and entertainment, an epic Fourth of July Nikki Beach-style bash, and more.

"We're approaching our 20th year in business, and we've been hosting successful pop-ups around the world for a good part of that 20. Many of our clients are jet-setters and since our concept is a consistent one, they follow us everywhere," added Lucia Penrod, CEO and CMO of Nikki Beach Global. "Our guests know what to expect and we always deliver. We're all about the Celebration of Life."

Oreya is located at 281 County Road 39A in Southampton. For more information, visit www.nikkibeach.com.

Nicole is the Editor-in-Chief of Hamptons.com where she focuses on lifestyle, nightlife, and mixology. She grew up in the Hamptons and currently resides in Water Mill. www.hamptons.com NicoleBarylski NicoleBarylski

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