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Babe Lash's Line Of Cosmetics Encourages Consumers To Indulge In Their Own Natural Beauty

Sydney A. Braat

Babe Lash was founded to inspire women to indulge in the natural beauty they already possessed. (Courtesy Photo)

Babe Lash, a cosmetic line, is taking the industry by storm as they redefine what it means to embrace and enhance your natural features. They're "all about the eyes" and the reviews for their products truly speak for themselves. Babe Lash was founded to inspire women to indulge in the natural beauty they already possessed. The products encourage you to embrace the natural features you have, whether you're bare-faced or full glam.

The best-selling Babe Lash products include Essential Serum, Enhancing Conditioner, and Enriching Mascara. They can be found all over the internet, including their personal website, Amazon, and other convenient retailers.

I spoke with Babe Lash's Brand Manager, Ginny Naylor, to learn more about the beauty company that everyone's talking about.

Can you speak to the core of Babe Lash? There are many eye makeup products out there, but what makes this brand stand apart?

Babe Lash Enriching Liquid Eyeliner. (Courtesy Photo)

GN: Babe Lash really began with the Essential Serum. As a brand, we are passionate that it enhances a person's natural eyelashes. We have had so many users tell us over the years how it has increased their confidence. They say that they feel more effortlessly beautiful with the results from the serum. In that same vein we wanted to develop cosmetics that have other benefits besides just the immediate impact that makeup provides. That's why we strive to create 'performance cosmetics' that give the user a little extra boost and care for the skin, lips, lashes or brows by being infused with peptides and other conditioning ingredients.

To someone who is a makeup novice, why Babe Lash? Do you have any instructional materials for customers who want to learn more about how to use your products?

GN: We do! I would say our best resource is the website and our social media channels. We have a section under each product page titled 'see it in action' with videos on application and additional information. We also have lots of highlights and Q/A and Before and Afters on our Instagram page as well as a newly launched for fun TikTok channel run by our awesome social team lead by Paige Johnson.


Babe Lash is available everywhere from Walmart to Amazon. Is accessibility important to the company?

GN: In order to guarantee quality and authenticity we recommend that people purchase from https://babelash.com or from their local beauty supply or stylist. We have unfortunately had a lot of counterfeit Babe Lash products being sold on third party marketplaces and we don't know what ingredients they contain.

What should customers look forward to from Babe Lash? Anything exciting coming in the near future?

GN: Yes! We focus on an AM/PM routine, which gives people a treatment at night and a cosmetic during the day. Even though our Essential Serum and Enhancing Conditioner can be used on the brows also, we will be launching a brow serum with a wider applicator for better brow coverage, same ingredients as our Essential Serum but with an extra boost of castor oil for an even more amazing result.

We also will be launching a new Plumping Lip Jelly color for holiday called 'Red Glass' in addition to another mascara! This has the same conditioning ingredients as our current Enriching Mascara (which is a very conditioning classic mascara) but it will be more layerable and volumizing for a thicker lash effect. It's called 'Volumizing Mascara.'

For more information, visit Babe Lash's website https://babelash.com.


Sydney Braat is a Hamptons-raised and NYC-living journalist. She enjoys splitting her time between the bustling city life and relaxing atmosphere of the Hamptons. When she's not writing, Sydney is traveling. She thrives off of new experiences, cultures, cuisine, and languages. Sydney writes about the arts, philanthropy, food & wine, and shopping. https://www.sosydneyny.com/ sydneybraat




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