- SuperTrash is a true European label designed for the independent women who has a great sense for fashion, style and confidence.
The brand stands for living a successful life, being sophisticated and exposing yourself as you are. It is a combination of outspoken personality and effortless style, never too polished and always makes a statement. SuperTrash is a conversation starter.
Kylie Bisutti wearing SuperTrash at Sundance Film Festival.
It is a European brand based out of Amsterdam and recently launched in the U.S. during New York Fashion Week in February 2010 with their Fall/Winter 2010 Collection, "The Revival of Cleopatra
." The collection includes women's apparel including fine leather pieces and a full line of accessories - shoes, boots, jewelry and bags. Taking the fine quality, European detail, and style, the price points are every 'it-girls' dream.
Prior to the U.S. launch, SuperTrash has been hugely successful overseas, available in 24 different countries and over 300 boutiques/department stores across Europe and Asia. Stars who have already been spotted rocking the brand range from Victoria Beckham
and Rachel Bilson
to Stephanie Pratt
and Paris Hilton
The Creative Director Olcay Gulsen
has been the Dutch beauty and entrepreneur behind SuperTrash since 2004. Gulsen combines two elements that she loves and stands for within her collections - feminine power and sex appeal - which is perfectly executed in the Fall/Winter 2010 SuperTrash Collection.
As a brand, SuperTrash also publishes a high-end fashion magazine, which is also launching in the U.S. SuperTrash Magazine
will begin publication in the U.S. starting in the Fall 2010, but can already be found in select locations around Manhattan. The concept is unique with a very European flare that includes fashion features, celebrity looks, event coverage, etc. Currently, it is retailed in over 1,500 high end stores across Europe and Asia.
Gulsen is also in the process of developing a new fragrance for SuperTrash, and she has been approached by household names such as Phillips and Audi to personally design new products and was even asked to be the subject of a European reality TV show documenting her female entrepreneurial life building the SuperTrash empire (which debuted last in 2009).
For more information go to www.SuperTrash.us