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Brand Assembly And Poolside Collective Hosting Fashion Forward Montauk Pool Party

Ali Friedlander

Brand Assembly x Poolside Collective. (Courtesy Photo)

For Hamptonites looking to get styled and hang by the pool, look no further than the Brand Assembly shop-in-shop at Poolside Collective at the Montauk Beach House. Brand Assembly works to provide infrastructure and unique opportunities for emerging brands, and this partnership with the Poolside Collective concept shop is just one of the many ways they are getting the word out about exciting new brands.

From June through Labor Day, guests will be able to peruse the special collaboration, which will feature a "highly curated selection of emerging contemporary designers, including Elle Sasson, Maria Stanley, Morgan Carper, Nikki Chasin, Rachel Antoff, Upstate, Ohlin/D, and WHIT".

"The S/S '16 collection was inspired by colorful, artful patterns that are perfect for a beach weekend in the Hamptons," says designer Whitney Pozgay of WHIT. "When Brand Assembly approached me to be a part of its Montauk pop-up shop, I felt it would be an ideal place to share the collection this summer."

But, the amazing shopping isn't the only thing guests have to look forward to. On Saturday, July 9th, Brand Assembly and Poolside Collective will be hosting the Pool Party of the season at Montauk Beach House. Not only will the one-day event include all of the upcoming designers showcased in the summer long shop, but it will also feature a special braid bar by Fekkai for those looking to spice up their summer look. The party will last from 11 a.m. to 6 p.m.

"We're having a great time working with Poolside Collective and the Montauk Beach House this summer on our shop-in-shop and we are so excited for this celebration of our partnership. It's been a great experience for our emerging designers to showcase their talent and we're looking forward to introducing some fun and summery pieces for the Block Party," said Brand Assembly co-founder Hillary France. "This is a unique opportunity for them to be able to get their collections in front of a new audience of shoppers and we are so thrilled to be able to make it possible."

The shop-in-shop boutique will be open from 11 a.m. to 3 p.m. on Mondays, Wednesdays, Thursdays and Sundays and from 11 a.m. to 6 p.m. on Fridays and Saturdays.

Poolside Collective is located by the pool at the Montauk Beach House at 55 South Elmwood Avenue in Montauk. For more information about Brand Assembly, visit here. For more information about Poolside Collective, visit here.

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