- Last week a news conference was held at Martha Clara Vineyards
in Riverhead to announce the formation of a new organization that will dramatically change the culture of not-for-profits in the Hamptons and the North Fork. That organization is called All For The East End (AFTEE
Using the model of the "All for the Sea" music festivals that successfully raised money each year for the Marine Science Center at Southampton College (now Stony Brook Southampton), AFTEE Founder and President Myron Levine believes that same model of star power music event fundraising can be channeled to support non-profits throughout the East End.
AFTEE's mission, a 501(c)(3) nonprofit itself, is to "Generate significant new and creative sources of funding and organizational support for the not-for-profit establishments of Long Island's East End townships: Riverhead, Southampton, Southold, Shelter Island and East Hampton."
The AFTEE logo, representing the five east End townships as an unbroken link of sail rope, (Photo: Douglas Harrington)
According to AFTEE Executive Director Kelly Connaughton
, "We're an umbrella organization that will showcase local nonprofit organizations through our efforts." She went on to say, "The support of the non-profits is unparalleled. They love the concept and what we're trying to do as a region." The plan is to eventually create an endowment from revenue generated by the festival, which hopes to have a fund of $500,000 after the initial event. Non-profits in the five townships would then apply for grants based on a fully transparent and fair evaluation process. The Long Island Community Foundation will manage and administer the distribution of funds obtained through AFTEE's efforts.
The maiden event is scheduled for August 19, 2013, which will be made up of morning, afternoon and evening performances and activities geared to children and families, teenagers and adults respectively. The very family friendly music festival will be produced by Nile Rodgers
Productions, a first-class organization that produces more than 60 events a year worldwide. AFTEE Board Member Jim Durning, Managing Director of Digital Media for the Roger Waters/Pink Floyd Wall Tour, will also be advising the event committee. Owner Robert Entenmann has donated the Martha Clara Vineyards property for the festival.
Bridgehampton National Bank
(BNB) is the presenting sponsor of the event and BNB President and CEO Kevin O'Connor was on hand to address the media, as was AFTEE Board Member and BNB Director of Marketing Claudia Pilato. Along with other media outlets on the East End, Hamptons.com has offered it support as a media sponsor.
Details regarding the musical acts and activities will be announced in the spring, along with pricing and ticket reservation protocols and an AFTEE website is presently under construction. AFTEE hopes to become a model for other not-for-profit organizations around the country founded on the basic principle that the whole is stronger than any one of its parts.
President and CEO Kevin O'Connor of Bridgehampton National Bank explaining the bank's support for AFTEE as its presenting sponsor. (Photo: Douglas Harrington)
Frequently mistaken for the "Most Interesting Man in the World" from the Dos Equis commercials and the iconic gray-bearded Sean Connery, DMH is the Senior Contributing Editor at Hamptons.com. www.hamptons.com