Log In   ·   Become A Member

AYR Returns To Sag Harbor With "Beach House" Collection

Olivia Rutigliano

AYR, the digitally native women's brand known for their cult-like following in denim and outerwear, will open its "Beach House" store this Memorial Day weekend in Sag Harbor for the 2018 summer season.

AYR, which stands for All Year Round, makes essentials for women, and in addition to jeans, tees, linen tops and silk dresses, AYR Beach House will carry items exclusive to the Hamptons, with a new product delivered weekly, as well as other favorite brands such as Matteau swimwear, Stillhouse home objects, beach bags and totes but KariCat and Point Dume hand-dyed cashmere scarves.

"We were excited to explore what AYR might look like 'out of office' - it's a very aspirational market, but a familiar community. My co-founder Max grew up in East Hampton - she's a local, and she spends her summers with family and friends out East," AYR's Co-Founder and CEO Maggie Winter explained. "AYR Beach House seemed like a fun way to bring the brand we love to a place we love. Last summer was such a success, we are excited to reopen for the season."

The beachy vibes of Sag Harbor will have a modern twist. "Our textiles are focused on lightweight gauzy qualities that are not high maintenance, the pieces themselves are easy to style and versatile by nature," noted Jac Cameron, AYR's Creative Director.

"I grew up in this community and wanted to bring our brand to life here in a way that is inclusive of the local community, celebrating the style and magic of the East End, while providing a choice that is unique and can't be found everywhere. We incorporated both Hamptons style and community, while staying true to our brand's native New York identity. AYR is the perfect mix of city and beach vibes, and our girl can now find something to wear in both places," added AYR's Co-Founder, Max Bonbrest.

AYR Beach House will open on Friday, May 25 and remain open through September.

AYR Beach House is located at 25 Madison Street in Sag Harbor. For more information, visit www.ayr.com.

Be the first to comment on this article. (Just fill out the form below)

Submit Your Comment

Please note, you are not currently logged in. Your comment will be submitted as a guest.
To submit your comment as a member, please click here.
Your Name:
* Comments will be reviewed and posted in a timely fashion
* All fields are required
What color is the sky?
(For spam prevention, thanks)
East End Tick Control
The East End's only New York State licensed dedicated tick and mosquito control specialists!

BNB Bank
For over 100 years Bridgehampton Bank has been the East End's hometown bank. Many success stories...one bank, BNB!

Hamptons Carpet One Floor & Home
We pay less,and so do you.With over 1,000 stores in our buying group, we can get the lowest prices from the best flooring manufacturers — and pass the savings on to you.Visit our other locations: Hamptons Carpet One Floor & Home, 675 North Sea Road,Southampton, NY 11968

Southampton Masonry-Visiting the Southampton or the Wainscott locations is an exciting experience.
Southampton Masonry has been serving Long Island's masonry and tile needs since 1975. Delivering quality products from Manhattan to Montauk for over three decades. The company's continued success is due primarily to their number one priority: customer satisfaction, with a promise of prompt and courteous service from the professional, knowledgeable staff. Southampton Masonry has the largest inventory on the east end. As direct importers they can offer a large variety of the finest quality products at the most competitive pricing for both your interior and exterior projects.

CP Complete- Landscape Design & Construction
Paul Guillo And Chris Hall Two Of The Most Respected Names In The Community Together, they are partners in CP Complete. They bring their years of experience and integrity to creating and renovating luxury backyards.

Hamptons luxury real estate specialist for 33 years, Andrea Ackerman offers outstanding expertise in the field.
Hamptons luxury real estate specialist for 34 years, Andrea Ackerman offers outstanding expertise in the field. Trusted, experienced and successful, Andrea has solidified herself as the go-to broker of the Hamptons and a wholehearted advocate for her clients. A pioneer in the real estate industry on the East End of Long Island, she is driven by her passion for the business. Andrea is based in the Bridgehampton office of Brown Harris Stevens as a licensed real estate associate broker and consultant. Formerly, a principal partner and Senior Director at Brown Harris Stevens, Andrea now assists in developing their corporate strategy for the Hamptons region, advising other brokers and sales associates, as well as being one of the top producers and listors.

Brown Harris Stevens is the quintessential luxury real estate firm, with a history of leadership and a culture of professionalism and discretion dating back to 1873
Brown Harris Stevens is the quintessential luxury real estate firm, with a history of leadership and a culture of professionalism and discretion dating back to 1873. At every level of Brown Harris Stevens, you will find highly experienced, knowledgeable experts, single-mindedly devoted to your interests and your satisfaction. With offices in the Hamptons, New York City, Palm Beach, and Miami our brokers are exceptional - leading the field with the quality of their work ethic, their outstanding success rate and the sheer quantity of their transactions.

Southrifty Drug 54 Jagger Lane, Southampton Village
Southrifty Drug is a small, neighborhood pharmacy with limited shelf space, and we have to be very selective about which over-the-counter items we carry. As a result you'll find a no nonsense concentration of very effective, high quality and useful products on our shelves. In this new section, we feature a number of these products that we feel are especially worthy of your consideration.

Alex Ferrone Gallery
As the only one of its kind on the North Fork, we exhibit and sell contemporary fine art works by mid-career and emerging artists with an emphasis on photo-based art. Fine art admirers and collectors enjoy opportunities to meet our exhibiting artists at special events including public receptions, Gallery Talks, and workshops.

Burner Law Group, P.C.
Burner Law Group, P.C. are full service elder law attorneys concentrating in the areas of Estate Planning, Trust and Estate Administration and Litigation, Special Needs Planning, Guardianship and Elder Law. Offices in East Setauket‚ NY, Westhampton Beach, NY, and New York, NY.