Log In   ·   Become A Member

New York-Based Lifestyle Brand Selects The Hamptons For Latest Outpost

Nicole Barylski

Faherty family friend Ryan Lawson and the founders' mother, Ninie Norris, will co-design the Hamptons store. (Courtesy Photo)

Faherty, a popular New York-based lifestyle brand founded by identical twins Alex and Mike Faherty, is heading to the sea - with a new outpost opening in the Hamptons this summer.

The Sag Harbor store, which is expected to open over Memorial Day weekend, will feature the brand's coastal inspired casual wear collections for men, women and children.

"We love visiting the Hamptons, but what's special about Sag Harbor is that it's a small town at heart - it reminds us of where Mike and I grew up as kids," said Faherty CEO and co-founder, Alex Faherty. "It's family oriented, with a lot of mom-and-pop shops and a welcoming tight-knit local community, and we're thrilled to be part of the unique landscape on Main Street."

Faherty family friend Ryan Lawson, who was dubbed one of NYC's best interior designers by New York Magazine, will co-design the quaint 800-square foot space with the founders' mother, Ninie Norris. Like Faherty's other stores, shoppers can expect a "beach house" aesthetic with an eye-catching custom built pergola situated at the heart of the store and a linen cloth tented swimwear area located in the back. The store will pay homage to the Village's nautical history with marine inspired pecky cypress that will adorn the walls. Lawson and Norris will accentuate the space with striking antiques and ornamental collectables.

The Fahertys, who grew up in Spring Lake, NJ, launched their namesake brand in 2013. After saying goodbye to corporate employment in private equity and designing at Ralph Lauren, the surf enthusiasts decided to use love for the outdoors as inspiration for their next endeavor; creating an eco-friendly swimwear collection. The brothers expanded on the successful line with a selection of casual contemporary clothing. The brand is known for its ethnic-inspired motifs, sun-faded shades and super cozy pre-washed textiles. Faherty primarily uses sustainable fabrics, including organic cotton, true indigo dyes, and their signature swimwear is crafted with recycled plastic bottles.

In addition to the new Hamptons outpost, Faherty has two stores in Manhattan, two stores in California, one store in Boston and a seasonal spot in Nantucket.

Faherty will be open year round, Monday through Sunday, from 10 a.m. to 8 p.m.

Faherty will be located at 56 Main Street in Sag Harbor. For more information, visit fahertybrand.com.

Nicole is the Editor-in-Chief of Hamptons.com where she focuses on lifestyle, nightlife, and mixology. She grew up in the Hamptons and currently resides in Water Mill. www.hamptons.com NicoleBarylski NicoleBarylski

Related Articles:

Be the first to comment on this article. (Just fill out the form below)

Submit Your Comment

Please note, you are not currently logged in. Your comment will be submitted as a guest.
To submit your comment as a member, please click here.
Your Name:
* Comments will be reviewed and posted in a timely fashion
* All fields are required
What color is the sky?
(For spam prevention, thanks)
Hamptons Carpet One Floor & Home
We pay less,and so do you.With over 1,000 stores in our buying group, we can get the lowest prices from the best flooring manufacturers — and pass the savings on to you.Visit our other locations: Hamptons Carpet One Floor & Home, 675 North Sea Road,Southampton, NY 11968

Southampton Masonry-Visiting the Southampton or the Wainscott locations is an exciting experience.
Southampton Masonry has been serving Long Island's masonry and tile needs since 1975. Delivering quality products from Manhattan to Montauk for over three decades. The company's continued success is due primarily to their number one priority: customer satisfaction, with a promise of prompt and courteous service from the professional, knowledgeable staff. Southampton Masonry has the largest inventory on the east end. As direct importers they can offer a large variety of the finest quality products at the most competitive pricing for both your interior and exterior projects.

CP Complete- Landscape Design & Construction
Paul Guillo And Chris Hall Two Of The Most Respected Names In The Community Together, they are partners in CP Complete. They bring their years of experience and integrity to creating and renovating luxury backyards.

Hamptons luxury real estate specialist for 33 years, Andrea Ackerman offers outstanding expertise in the field.
Hamptons luxury real estate specialist for 34 years, Andrea Ackerman offers outstanding expertise in the field. Trusted, experienced and successful, Andrea has solidified herself as the go-to broker of the Hamptons and a wholehearted advocate for her clients. A pioneer in the real estate industry on the East End of Long Island, she is driven by her passion for the business. Andrea is based in the Bridgehampton office of Brown Harris Stevens as a licensed real estate associate broker and consultant. Formerly, a principal partner and Senior Director at Brown Harris Stevens, Andrea now assists in developing their corporate strategy for the Hamptons region, advising other brokers and sales associates, as well as being one of the top producers and listors.

Southrifty Drug 54 Jagger Lane, Southampton Village
Southrifty Drug is a small, neighborhood pharmacy with limited shelf space, and we have to be very selective about which over-the-counter items we carry. As a result you'll find a no nonsense concentration of very effective, high quality and useful products on our shelves. In this new section, we feature a number of these products that we feel are especially worthy of your consideration.

Burner Law Group, P.C.
Burner Law Group, P.C. are full service elder law attorneys concentrating in the areas of Estate Planning, Trust and Estate Administration and Litigation, Special Needs Planning, Guardianship and Elder Law. Offices in East Setauket‚ NY, Westhampton Beach, NY, and New York, NY.

Calissa is Mykonos in the Hamptons.
Our menu focuses on seafood and Greek dishes such as salt baked fish, seafood pasta and Mediterranean mezze. Our wine list has been awarded The Award of Excellence from Wine Spectator and boasts the largest selection of rosé in the Hamptons. The name Calissa is derived from the brightest constellation in the summer sky.Our sister restaurants in New York are Amali and Bar Marseille, opening 2020 in the Rockaways. Calissa offers private dining spaces for groups from 10 to 300 people. To plan your next wedding, corporate event or gathering, please email events@calissahamptons.com. 1020 MONTAUK HIGHWAY, WATER MILL

Suburban Propane in Bridgehampton, New York has been serving proudly supporting our community for 90 years.
Suburban Propane has been serving the energy needs for home owners and business in the Hampton’s for decades. We offer friendly service by local professionals you know and trust, plus the peace of mind that comes from knowing we are among the leaders in the industry for safety.

WordHampton Public Relations
We build client revenues and reputations. Our reputation is built on delivering a strong media presence and, as a result, demand for our clients' offerings, resulting in a positive impact on sales. Successful campaigns start with understanding the goals of our clients and developing a customized strategy that will achieve those objectives.

SGF Acupuncture, PLLC. Is owned and operated By Sandra Geehreng Foster.
SGF Acupuncture, PLLC. Is owned and operated By Sandra Geehreng Foster. Her treatments are based on five element acupuncture. She also offers Far Infrared Sauna treatments. PEMF cellular excerise.

Spanish Maven was founded by Marisa Ramirez.
Spanish Maven was founded by Marisa Ramirez after she experienced learning English as a second language upon relocating to New York.

Big Brunch Box-delivered in The Hamptons
BIG BRUNCH BOX. Your favorite gourmet brunch foods for weekend eating with friends and family, ordered with ease and conveniently dropped at your doorstep in The Hamptons every Friday with fanatical attention to quality.