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Brooklyn-Based Hair Care Brand Taking Over Hamptons Farm

Nicole Barylski

The amika braid bar was a hit at Birchbox's Bhumi Farms pop up last weekend. (Courtesy Photo)

Between the sweltering heat, humidity, or waves of wind, it's really easy to start with amazing strands and look in the mirror after you leave your house and realize that you've moved into bad hair day territory.

amika, the beloved Brooklyn-based hair care brand, is coming to the Hamptons from Friday, August 4 through Sunday, August 6 to address all your hair care concerns. The pop up will take place at Bhumi Farms (who has already hosted cult favorites L'Occitane and Birchbox - who brought in amika for a braid bar - this summer) in East Hampton.

"We are excited to be partnering with Bhumi Farms to provide all those who trek out East on summer weekends the opportunity to experience the amika brand," shared Laura Eschricht, Director of Marketing. "Whether it's the first time they're trying amika, or just seeing us in a different environment, we are thrilled to offer guests at the farm stand takeover a chance to stock up on summer must-have products, be styled at our braid bar, and receive some highly-coveted amika swag."

Shoppers will find amika's most-loved products - including the cult-favorite amika Perk Up Dry Shampoo, of course - travel kits and tools. Beauty lovers can expect amika's Silken Up Dry Conditioner, Un.Done Texture Spray, Nourishing Mask, Haute Mess Texture Gel, Bombshell Blowout Spray, Bust Your Brass Shampoo + Conditioner, Keep Your Color Shampoo + Conditioner, Velveteen Dream Smoothing Shampoo + Conditioner, Nice Cream Cleansing Conditioner, Polished Perfection Straightening Brush, Mighty Mini Styler + Dryer, and Mighty Mini Dryer. Additionally, attendees will be able to curate their own travel kits with three travel-size products in a pouch for just $25.

amika is also presenting a braid bar (on a first come/first serve basis) where pop up-goers can be styled with a crown braid, reverse French braid top knot or any other braided style they fancy. The braid bar will be available only on Friday and Saturday.

Social media savvy purchasers will be treated to travel products and exclusive amika-branded goodies - like a travel-size Perk Up Dry Shampoo or amika branded swag with tote bags, pins, and stickers - as they share their amazing finds online.

amika x Bhumi Farms will be open from 10 a.m. to 6 p.m.

Bhumi Farms is located at 131 Pantigo Road in East Hampton. For more information about amika, visit www.loveamika.com.

Nicole is the Editor-in-Chief of Hamptons.com where she focuses on lifestyle, nightlife, and mixology. She grew up in the Hamptons and currently resides in Water Mill. www.hamptons.com NicoleBarylski NicoleBarylski

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