Summer is in the full force and the Hamptons are filled with visitors and locals. Window displays in shops down Main Street are packed with the latest trends of sandals, beach bags, cover-ups, and accessories. But, before you shop any further, check out Betches' newest summer campaign: "#SummerofBetches." Betches, everyone's favorite satirical social handle, is the brand for the girl with a big personality and a lot of style. As the leading millennial brand, Betches is taking New York and the Hamptons by storm with their female-driven digital company.
Betches started as a college blog in 2011 by Samantha Fishbein, Jordana Abraham, and Aleen Kuperman. Today, it's a viral social media
and leading digital humor company. On a monthly basis, the brand sees an increase of 100,000 followers and over the past year alone their Instagram account has grown by 1.3 million followers.
Try the delicious special edition vegan, rainbow pink latte served at The Good Sort. (Courtesy Photo)
Need a vacation from your Hamptons vacation? Throughout July, Betches will be having "Surprise and Delight" activations all over New York City
with fans having the chance to win a luxurious, all-inclusive, four-day trip for two at UNICO 20°87° Hotel Riviera Maya in Tulum, Mexico. To win this exclusive trip, fans will need to Instagram anything from the "Summer of Betches" campaign using the hashtag #SummerofBetches.
"Summer of Betches is a campaign we designed to engage local New Yorkers, while offering our following a way to virtually participate in the activations by following along with its designated hashtag, #SummerofBetches. We wanted to incorporate a few different activations and give our fans a chance to enter an amazing competition to win an all-inclusive trip to Tulum, Mexico," said a Betches representative.
Here's some of the fun ways you can interact with Betches this summer:
Follow the hot pink, Betches-branded Jitney to the Hamptons from June 26 to July 24. "I Literally Can't With This Traffic Right Now:" Everyone hates bumper-to-bumper weekend traffic, but let this Jitney cheer you up! Share your Jitney photo with hashtag #SummerofBetches and you'll be entered into a free trip for two to Hotel Riviera Maya.
It's Sunday morning and the weekend of going out with your friends is getting to you. "I Literally Can't With This Hangover Right Now"…yeah we've all been there. Stop by this yet-to-be-cliché espresso bar The Good Sort in China Town where special edition vegan, rainbow pink lattes will be served to help energize you for the week. Show your latte game on Instagram for a chance to enter the contest. The Good Sort is located at 5 Doyers Street, New York, NY.
It's Monday and time to step up your fitness game: "I Literally Need to Workout Right Now." Detox from your weekend and sweat-it-out with Exhale Soho, the exclusive fitness studio partnered with Betches for this summer campaign. Every Thursday in July, Exhale Solo will be offering a Betches class at 5:45 p.m. "Barre So Hard" and show your friends that summer bod by posting a picture and #SummerofBetches. Exhale Studio is located at 40 Wooster Street, 2nd Floor, New York, NY.
The summer heat is getting to your hair and "I Literally Can't With My Split Ends Right Now." Betches' favorite Soho salon is giving away complimentary services along with a copy of their latest book I Had A Nice Time and Other Lies; How To Find Love and Shit Like That
on July 19 at Spoke & Weal located at 147 Grand Street, New York, NY. Post a picture with that fresh cut and shiny new book for a chance to win.
If you're not in NYC, no problem! Get entered into the competition by shopping shopbetches.com
and using the discount code "SUMMEROFBETCHES17" or upgrade your reading material with Betches' two best-selling books I Had A Nice Time And Other Lies...: How to find love & sh*t like that
and Nice Is Just A Place In France.
The #SummerofBetches contest ends on Monday, July 31 at 11:59 p.m.
For more information, visit www.betches.com.
Sydney Braat is a Hamptons-raised and NYC-living journalist. She enjoys splitting her time between the bustling city life and relaxing atmosphere of the Hamptons. When she's not writing, Sydney is traveling. She thrives off of new experiences, cultures, cuisine, and languages. Sydney writes about the arts, philanthropy, food & wine, and shopping.