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New Children’s Boutique In Bridgehampton Makes Back To School Shopping A Breeze

Sydney A. Braat

Vanessa Hamer's eight-year-old son was truly the inspiration behind the store. (Courtesy Photo)

The debut of a new children's boutique over this past spring has helped bridge the gap in the Hamptons' children clothing offerings. Ethel + Row presents families with a modern collection of children's apparel sourced from international and independent designers.

Vanessa Hamer is the brains behind the business. The Ethel + Row owner has a strong background in fashion public relations and retail management. Hamer is also mom to an eight-year-old son who was truly the inspiration behind the store.

"I find shopping for children in the Hamptons to be challenging. With the recent closing of several boutiques, options for parents are limited to a few brand names that are minimally supplied. School children are all wearing the same mainstream uniforms," remarked Hamer. "The summer families who are a big portion of the local economy, are choosing to shop for their children elsewhere. We are so fortunate to live in an area that exposes us to style and expressiveness, but people tend to forget this also applies to kids."

A few of the brands featured in Ethel + Row include Gray Label, Huxbaby, Lennon + Wolfe, Miller, Old Soles, and OMAMImini.

Ethel + Row presents families with a modern collection of children's apparel sourced from international and independent designers. (Courtesy Photo)


Ethel + Row is a unique combination of contemporary and classic, minimal and unisex styles. The store focuses on the natural quality of the clothing items, utilizing premium cottons, linen, bamboo and more.

Ethel + Row is located at 2397 Montauk Highway in Bridgehampton. For more information, visit www.ethelandrow.com.


Sydney Braat is a Hamptons-raised and NYC-living journalist. She enjoys splitting her time between the bustling city life and relaxing atmosphere of the Hamptons. When she's not writing, Sydney is traveling. She thrives off of new experiences, cultures, cuisine, and languages. Sydney writes about the arts, philanthropy, food & wine, and shopping. https://www.sosydneyny.com/ sydneybraat


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