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New Hamptons Stores In Wainscott, East Hampton, And Montauk

Nicole Barylski

Accessories galore at the pop-up C. Wonder shop. (Photo: Nicole Barylski)

On a rainy day in the Hamptons nothing is better than strolling through Main Street while doing some leisurely shopping at Hamptons stores. This summer season has a few new additions to Wainscott, East Hampton and Montauk.


Montauk Outdoor Pillow in Multi from Serena and Lily. (Courtesy Photo)

Serena and Lily (332 Montauk Highway, serenaandlily.com) is opening their first store which will feature signature bedding, furniture, and decor for the home and nursery. For summer they included some Hamptons inspired items like the Montauk Outdoor Pillow in Multi.

East Hampton:

After the closing of all Rugby Ralph Lauren stores, Polo Ralph Lauren (32 Main Street, East Hampton, 631-907-0960, www.ralphlauren.com) has taken over the former Rugby East Hampton location. Stop by to stock up on the classic American look Ralph Lauren embodies.

Following the success of the Southampton store last summer, C. Wonder (48 Main Street East Hampton, www.cwonder.com) has opened up another Hamptons pop-up shop. The store features colorful chic women's clothing and accessories as well as accessories for the home.

Milly (54 Main Street, East Hampton, www.millyny.com), will open the brand's first pop-up shop Memorial Day weekend. "I am looking forward to opening my first-ever pop-up shop in my favorite beach retreat—East Hampton," says Michelle Smith. "I've personally selected each piece that will be featured in the shop--the beachy, minimalist space is the perfect complement for my collection." Items will include ready-to-wear, handbags, and Milly Cabana, Milly Minis childrenswear collections, Milly for Sperry Topsider shoes as well as a collection of candles and other specialty items chosen by Smith.

Nothing says summer like the bright blue Laguna String Bikini from Milly. (Courtesy Photo)

Australian skincare brand Aesop (55 Main Street, 631-324-2444) has opened a boutique just in time for the summer season. You can pick up a range of high quality natural products for the skin, hair and body.

alice + olivia, (79 Main Street, 631-702-7155, www.aliceandolivia.com) which also has a Southampton location is opening its second Hamptons store. Whether you are looking for a casual day outfit or sophisticated nighttime look, alice + olivia has you covered from head to toe with clothing, shoes, accessories, and handbags.

Blue & Cream (83 Main Street, www.blueandcream.com) is opening a flagship store to mark the tenth anniversary of their original store. The original Blue & Cream store (60 The Circle, East Hampton) will remain open and the flagship will offer a more "grown up" version which includes a specially curated selection of sunglasses, accessories, and gift items as well as high-end men's and women's designers like 3.1 phillip lim, R2W, Kelly Wearstler, ACNE, and more.

Jack Rogers (38 Newtown Lane, www.jackrogersusa.com) sandals are a summer staple for many fashionable Hamptons ladies. Stop in the store to browse from a rainbow colors and add effortlessly fashionable footwear to any outfit.

The newly opened Jack Rogers store in East Hampton. (Courtesy Photo)


made in montauk (12 South Etna Avenue, 631-668-1334, montaukdesigns.com) is launching their line of hand dyed Beach/Resort clothing at the new Montauk shop. At the shop designer Ingrid Kalfaian will introduce her limited edition collection of bias cut slip dresses in hand painted silk charmeuse along with hand dyed and painted silk cover-ups. Beach essentials available at the Montauk store include cover-ups, colorful dip-dyed bikinis, kaftans, tunics, and sarongs, handmade organic soaps and lotions, and vermeil jewelry from Morra Designs.

Happy Hamptons shopping!

Nicole is the Editor-in-Chief of Hamptons.com where she focuses on lifestyle, nightlife, and mixology. She grew up in the Hamptons and currently resides in Water Mill. www.hamptons.com NicoleBarylski NicoleBarylski

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