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Pool Safety Campaign Adds New Partners

Originally Posted: April 06, 2011


Washington - The federal government's first-ever public education and information campaign to promote pool and spa safety - Pool Safely: Simple Steps Save Lives - announced its 2011 Campaign Safety Partners and Leaders. All of the original Campaign Safety Partners (CSP) have committed to supporting the campaign in 2011, and three new organizations have joined the effort at the highest partnership level for this year. All of the original Campaign Safety Leaders (CSL) have also committed to supporting the campaign in 2011, and six new organizations have joined the effort at the CSL level.

"I am proud that so many national public and water safety advocate organizations have partnered with the Pool Safely campaign this year," said Inez Tenenbaum, Chairman of the U.S. Consumer Product Safety Commission (CPSC). "As we build on the successful campaign kick-off in 2010, we look forward to fully realizing the potential of our partner network, which will help us continue to drive the national conversation on pool and spa safety. The Pool Safely campaign has a simple, but important message - practice as many water safety steps as you can in and around the water."

The U.S Consumer Product Safety Commission's Pool Safely Campaign Safety Partners and Leaders have been enlisted to help deliver the campaign's safety message to the public by distributing materials, posting information online, holding events, and incorporating the campaign into existing public safety outreach programs. Campaign Safety Partners are typically national organizations with established networks and a proven track record on health and safety campaigns. Campaign Safety Leaders are generally more focused on a local or regional audience.

The Pool Safely 2011 Campaign Safety Partners Include:

 • Abbey's Hope
 • American Red Cross
 • Association of Pool and Spa Professionals
 • National Aquatic Safety Company*
 • National Drowning Prevention Alliance
 • National Swimming Pool Foundation*
 • Safe Kids USA
 • United States Swim School Association*
 • USA Swimming Foundation/Make a Splash Initiative*
 • World Waterpark Association
 • The Y

*Indicates a new Campaign Safety Partner for 2011

The Pool Safely 2011 Campaign Safety Leaders Include:

 • American Camp Association
 • Boy Scouts of America
 • CEF Foundation*
 • Colin's Hope
 • Drowning Prevention Coalition of Arizona
 • Drowning Prevention Coalition of Palm Beach County
 • Drowning Prevention Foundation
 • Farmington YMCA
 • Foss Swim School
 • Florida Swimming Pool Association
 • Infant Swimming Resource
 • Katelyn Foundation*
 • Lakeland Hills YMCA
 • Lifesaving Resources
 • Maryland National Capital Park and Planning Commission*
 • Mesa Fire Department
 • North Penn Y (Indian Valley Branch)
 • Phoenix Fire Department
 • Safe Kids Greater Naugatuck
 • Safe Kids Kenosha-Racine*
 • Safe Kids Mid-South
 • Safe Kids North Carolina
 • Safe Kids Palm Beach County
 • Safe Kids San Diego
 • Safe Kids Springfield
 • Safety Turtle
 • Scottsdale Fire Department*
 • Swim-in Zone
 • SWIMkids USA*
 • Swimming Safari Swim School
 • The Pool Safety Resource
 • Water Safety Magazine*
 • YMCA of El Paso

*Indicates a new Campaign Safety Leader for 2011

CPSC's Pool Safely campaign has a simple message for parents and children: adopt and practice as many safety steps around the water as possible - because you can never know which safety step will save a life - until it does. To pool safely is to stay close and watch your children near the water, learn life-saving techniques like CPR and how to swim, and install protective barriers like four-foot fences and compliant safety drain covers. You can learn more about these simple steps that save lives here.




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