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INTERVIEW: Vita Liberata Brand Educator, Silver Goodwin, Talks Getting the Glow Without the Damage

Sydney A. Braat

Vita Liberata Phenomenal and Invisi Mousse. (Courtesy Photos)

Skincare is a universal market. People all over the world have particular needs. Silver Goodwin, Brand Educator of Vita Liberata, helps to spread awareness of Irish brand Vita Liberata. Many Irish natives struggle to protect their naturally fair skin, but also maintain a glow. Protecting one's skin and finding real alternatives to sun exposure has been the ultimate challenge, which is where Vita Liberata comes in.

The special part about Vita Liberata is the science used to develop these incredible products. Advoganic stands for Advanced Organic. It is the name for the collection of technologies that their team developed along the way in their quest to make the best tan in the world. The brand's famous products include: self-tan, instant skin finish, gradual tan, makeup, and prep & maintain. They can be purchased at all major retailers including Ulta, bluemercury, Amazon, Asos, and more!

I spoke with Vita Liberata Brand Educator, Silver Goodwin, to learn more about the business and globally known products that keep people shining without the harsh chemicals.

Vita Liberata was founded in Northern Ireland and is now used by customers from around the world. Can you speak to the brand and why you think it has managed to be so successful?

SG: Selecting sunless tanners has been a process which has evolved greatly throughout the years. Vita Liberata has truly been exceptional is delivering a luxe quality tan, while addressing some of the nuances associated with 'classic" sunless-tan concerns; brassiness, offensive odor, lots of alcohol and dryness on the skin, and sticky residue feel. Our clients love that their skin is enveloped in moisture, while still being able to go about their day, and remain confident that the color payoff is truly Sunkissed, and long lasting.

What personally drives you to work for Vita Liberata?

SG: I love that we are always keeping skin nourishing formulations in mind when we have product discussions. We have an awesome team in place, consisting of multi-faceted professionals. Lastly, I love to make sure I always have a deep- tan and healthy glow. I'm Jersey ALL DAY!

There's nothing worse than putting on tanning cream and waking up the next morning with uneven spots and streaks. What is your #1 tip for a consistent tanning cream finish?

SG: Absolutely! Please make sure that your skin is properly exfoliated, and free of emollients; this will create a barrier and not allow the tan to truly penetrate and develop. Having the perfect room temperature is key when doing the overnight timing; make sure you are cool, and not sweating and preferably remove excess bedding. This way you are comfortable, and the during sleep, nothing is smearing or wiping away any product. Darker bedding preferred, as to avoid product transfer.

Do you recommend different usage depending on the seasons?

SG: Absolutely! We show more skin depending on the climate of where you are, and of course this isn't always relegated to summer. I love the Blur range year round, for face and body. Double this pairing with fabulous gradual when needing more hydration for the moisture depleting months such as fall winter. For extreme heat; phenomenal and Invisi foaming tanning water are awesome on the skin alone, and feel next to nothing; this way you can head out and not be weighed down and still get your optimal tanning results.

Out of all the Vita Liberata products, what are your top three must-haves from the line?

SG: Invisi Foaming Tanning Water, Fabulous Gradual Lotion, and Body Blur.

To learn more about Vita Liberata, visit www.vitaliberata.com.


Sydney Braat is a Hamptons-raised and NYC-living journalist. She enjoys splitting her time between the bustling city life and relaxing atmosphere of the Hamptons. When she's not writing, Sydney is traveling. She thrives off of new experiences, cultures, cuisine, and languages. Sydney writes about the arts, philanthropy, food & wine, and shopping. https://www.sosydneyny.com/ sydneybraat




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