Kate Mara ditched her brown locks for a blonde hue. (Photo: David Crotty/PatrickMcMullan.com)
Color Wow's Artistic Director Denis De Souza worked his magic with Kate Mara in the week leading up to the 2014 Golden Globes. The A-list Hollywood colorist totally transformed the "House of Cards" actresses who debuted a new look during the red carpet.
Just in time for awards season, Mara decided to ditch her brunette locks and go blonde for the first time. "Color-treated or highlighted hair requires special attention," noted De Souza. If you want the color to last and look like you just left your stylists chair, he recommends using Color Wow Color Security Shampoo ($23). "It's the next generation of sulfate-free because it traps color and moisture by keeping the cuticle tighter than any other non-sulfate shampoo."
The products you use when styling hair are just as important. "Color Wow Brass Banned Mousse ($24) is a God-send for color-treated hair because it gives hair texture, flexibility, guts and makes it easy to style," said the celeb colorist. "It's alcohol-free so it won't dry out hair, and its lavender-tint instantly counteracts harsh and brassy tones so blonde tones stay soft and true."
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