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’The Art Of Shaving’ New Product Launch

Originally Posted: November 02, 2011

New York City - In November 2011, The Art of Shaving adds a new collection to The Four Elements of the Perfect Shave, using the benefits of Ocean Kelp with Light Aromatic Essential Oils. The Art of Shaving with Ocean Kelp with Light Aromatic Essential Oils is designed to offer men a close and comfortable shave along with a clean, light and fresh aroma. Through the combination of Ocean Kelp and a blend of Light Aromatic Essential Oils, The Art of Shaving has created a Pre-Shave Gel, Shaving Cream, and After-Shave Lotion with formulations that leave the skin invigorated, clean and hydrated post shaving.

Formulated according to The Four Elements of the Perfect Shave philosophy, The Art of Shaving with Ocean Kelp with Light Aromatic Essential Oils regimen includes a Pre-Shave Gel and After Shave Lotion designed with a water-based formula, which enables the regimen to provide a light and fresh feeling while delivering optimal shaving results. Ocean Kelp extract, also known as Laminaria, is included at active levels across the regimen and helps to control sebum production on the skin, making this regimen ideal for normal-to-oily skin types.

Light Aromatic Essential Oils have been carefully selected to create a clean, masculine aroma. A 100 percent Pure Essential Oil blend designed by The Art of Shaving Co-Founder, Myriam Zaoui, has uplifting top notes of citrus fruits blended with notes of bitter Neroli and herbaceous Lavender, under toned with camphoraceous Rosemary and Green Leaf aroma of Petit Grain.

The Art of Shaving's new shave regimen with Ocean Kelp with Light Aromatic Essential Oils provides the shaving results synonymous with the brand, in a new regimen of products designed to refresh and energize the skin.

About The Art Of Shaving
Founded in 1996, The Art of Shaving is considered the world's leading premium shaving brand with its aromatherapy-based grooming products, high-end shaving instruments, and a retail chain dedicated to men's shaving. The Art of Shaving has trademarked its wet shaving system "The Four Elements of the Perfect Shave" - Prepare, Lather Up, Shave, and Moisturize - and is recognized as one of the best-selling men's brands at high-end department stores. The Art of Shaving Shops are found in 49 self-named locations across the U.S. The Company, which was started in a kitchen, is now a worldwide organization still nurtured by the founders' talent and passion. They have succeeded in creating a brand with a mission, one that promises to be a household name for generations to come.

About P&G Beauty And Grooming
P&G Beauty & Grooming products help make beauty dreams real for women and help men look, feel and be their best every day. With eight billion dollar brands and products available in nearly 130 countries, P&G beauty and grooming products delivered sales of over $27 billion in fiscal year 2009-2010, making it one of the world largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene, Olay, Head & Shoulders, Max Factor, Cover Girl, DDF, Frederic Fekkai, Wellaflex, Rejoice, Sebastian Professional, Herbal Essences, Koleston, Clairol Professional, Nice & Easy, Venus, Gillette, SK-II, Wella Professionals, Braun and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss, Lacoste, and Christina Aguilera. For more information go to www.pg.com.

 • The Four Elements of the Perfect Shave Ocean Kelp: $100
 • Pre-Shave Gel Ocean Kelp (60mL): $22
 • Shaving Cream OCEAN KELP (5 oz.): $22
 • After-Shave Lotion (100mL): $38

For more information, click here.

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