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’Come Home To Main Street:’ East Hampton Restores The Home Town Shopping Experience

Originally Posted: November 20, 2010

East Hampton - East Hampton's classic shops and favorite restaurants are beginning a Winter celebration of Main Street inviting visitors and shoppers to rediscover the classic charm of Main Street every Tuesday starting November 30, 2010 through April 2011.

In calling their Tuesday venture, "Come Home to Main Street," a name intended to evoke the Carriage Trade history of East Hampton, the local shops and restaurants in the Village have banded together, well aware that their cherished Mom and Pops are hold-outs against the corporate retailers.

The book-lover's favorite BookHampton, the elegant White's Pharmacy, Hildreth's Department Store, Tennis East and the classic children's shop Bonnie Nuit, are offering an across the board "15 Percent Off" on everything. A
lunch time break, with the same 15 percent discount, will be available at Rowdy Hall for hamburgers and Babette's for salads and smoothies where both
offer lunch; while The Palm has a terrific 'bar-bite' menu for after-shopping supper. The icing on the cake, however, is provided midday when Guild Hall offers the Classic Movie Matinée.

Jeremy Nussbaum, the co-owner of BookHampton , is very enthusiastic about the upcoming Tuesdays."Rather than fighting the trend, we decided to see a great opportunity. Our newer Main Street neighbors, Eileen Fisher, J. Crew, and Ralph Lauren, only serve to enhance the East Hampton shopping experience, but the 'locals' are still offered a tradition of personal service. Instead of driving West to Westbury or the other malls, we're inviting everyone to come East to East Hampton."

Main Street in East Hampton, which National Geographic selected as The Most Beautiful Village in America, does indeed have a movie set quality. As one strolls down the oak-lined street, there is the 400 year old Mulford farm, white clapboard houses and the Village Green complete with swans where Continental soldiers battled the British during the American Revolution. (East Hamptonites, as it turns out, sided with the British but that's another story).

Just beyond the pond, visitors will find the venerated and newly renovated Guild Hall, renowned for its gallery art shows and elegant theater productions .The beautiful turn-of-the- century theater has added its own special gift to Tuesday visitors: A Classic Movie Matinée. Every Tuesday at 2 p.m., Guild Hall will screen a 'favorite': Katherine Hepburn,Cary Grant, Jimmy Stewart, Bette Davis, Fred Astaire and other movie greats will all be featured. Admission is free to Village shoppers or with a small suggested donation that will go directly to the East Hampton Food Pantry. The Classic Movie Calendar will be up on the BookHampton and Guild Hall websites as well as at comehometomainstreet.com.

Participating stores and specials will be available with a shopper's Day-pass that can be picked up each Tuesday (beginning November 30) at BookHampton, 41 Main Street; they're hoping that this winter, everyone will rediscover the beauty and affordability of this historic hometown.

For more information, go to www.ComeHometoMainStreet.com or call 631-324-4939

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