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Creator Of ’Pillow People’ Introduces New Line Of Plush Toys

Originally Posted: February 13, 2010

"Peek-a-Boo Baby" are interactive, cuddly plush dolls designed to help young children understand that their parents and the larger world don’t disappear when they go to sleep. (Toot Sweet Toys)

Southampton - Penny Ekstein-Lieberman, President/CEO of Toot Sweet Toys, Inc., turned the children's toy and doll market upside down in the 1980s and 1990s with $120 million in sales of her lovable "Pillow People," a collection of large, pillow-shaped, character dolls that delighted children while simultaneously helping them overcome their fear of the dark. This also included over 50 licences with Leisure Concepts, a TV syndicated Christmas Special ("Pillow People Save Christmas") and participation in Macy's Thanksgiving Day Parade.

Penny Ekstein-Lieberman. (John Wegorzewski)

Now, 30 years and many popular products later, Ekstein-Lieberman is re-visiting bedtime with a new multi-faceted line coming to market in March. The patented "Peek-a-Boo Baby" (manufactured and distributed by Goldberger Toy Company) are interactive, cuddly plush dolls designed to help young children understand that their parents and the larger world don't disappear when they go to sleep. As children hold their hands over the toy's eyes, they hear two familiar refrains: "Peek-a-boo, I see you!" and "Peek-a-boo, I love you!" Peek-a-Boo Baby comes in an assortment of ethnic interpretations. "They're better than a security blanket," she says. The toys range from $10 to $14.99 each and will be available at leading retail outlets nationwide.

Ekstein-Lieberman founded Toot Sweet Toys, Inc. in 1992. It is her third incorporated toy venture and the culmination of her artistic and business mission - to create fun, non-violent toys that comfort, educate and support children (ages one through nine) at the various distinctive developmental stages of their lives. Relying on the tactile pleasure of plush fabric and the whimsy of imaginative creative design, Ekstein-Lieberman and Toot-Sweet are established as leaders in the highly competitive toy market with products that immediately appeal to parents and their children.

"I find that even though we're a computer-driven society, young children and their contemporary parents are drawn to the sweetness, simplicity, and gentle, positive lessons of our products," says Ekstein-Lieberman. She also specializes in toys and dolls that offer a message and a theme, such as exercise and good nutrition, facing fears, fighting obesity, being happy, and saving animals and the environment. "Young children literally absorb information; they learn more, and more quickly, and in more nuanced detail, than at any other stage of life." In the years since "Pillow People," Toot Sweet has frequently partnered with Springs Industries, as well as other companies, offering such top-sellers as "Once Upon a Pillow," "Bed Games," "Pillow Pets," "Pillow Stars," "Snugglies," "Tubbables" and "Heartthrob Pillows."

Well known as a philanthropist as well as a successful businesswoman, Ekstein-Lieberman is currently arranging for a generous shipment of Toot Sweet toys to be sent to Haiti for children in hospitals and orphanages, once the catastrophe-stricken nation reaches the next stage of recovery in the weeks and months to come.

Guest (Pat) from NJ says::
I've been looking for the Lamb pillow. My daughter had her growing up, slept with it and brought it everywhere. After 25 years of it still sitting on her bed, it fell apart and I could no longer mend her together. Trying to find a replacement.
Jun 21, 2017 9:48 am

Guest (Mayra Naranjo) from Watsonville, CA says::
You guys need to bring back the Pillow People. I am a huge fan of Full House and I know that DJ Tanner had the Window Rattler Pillow Person and I've been looking everywhere for them and most of them had sold out. You guys need to bring them back and I'm sure they would be as successful as they were back in the 80's and 90's.
Jan 10, 2017 5:26 pm

Guest (Michele) from Lafayette Hill Pa says::
I am looking for a Hugga Bear Pillow people from the 1980, do you think you would bring them back or know where I can buy one?? Please email me at midget0068@hotmail.com
Feb 21, 2015 12:11 pm

Guest (Michele) from Lafayette Hill Pa says::
Looking for a pillow people Hugga bear from the 1980 for my daughter do you think of ever bring them back out?
Feb 21, 2015 12:04 pm

Guest (nancy) from mn says::
where can i find the pillow people hugga bear?
Sep 3, 2012 2:05 pm

Guest (Guest) from texas says::
Do you know where I can buy an original "sandman" pillow people? If you do PLEASE e-mail me ai bigrick245@yahoo.com
Aug 22, 2010 11:43 pm

Guest (Courtney) from GA says::
How could I find a pillow person like from Full House?
May 27, 2010 1:11 pm


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