East Hampton - The RoC® Brand, the French skincare expert and pioneer in developing retinol, the gold-standard in anti-aging, is proud to announce their partnership with the Hamptons International Film Festival Women in Film Program for the second consecutive year. RoC® Skincare continues to support the talent and creativity of women in film through the "Gold Standard Award for Female Feature Director," by elevating the award to an official category of entry at this year's 2009 festival.

The winner will receive a $5,000 endowment to be used for an upcoming film project so that she can continue to enlighten audiences with her work. The Hamptons International Film Festival received an abundance of entries from many gifted women and RoC® Skincare is pleased to announce that this year's award winner is Emmy Nominated Actress and Director, Cheryl Hines, for her upcoming film, "Serious Moonlight."

Best known for her role as Larry David's wife on the HBO hit "Curb Your Enthusiasm," Hines makes her directorial debut with "Serious Moonlight." The film pays tribute to her friend, the late filmmaker and actress, Adrienne Shelly, best known for her work on "Waitress," who passed away before her screenplay debuted on screen. Through the combination of a highly talented cast, including Meg Ryan, Timothy Hutton, Justin Long and Kristen Bell, and Shelly's witty script, Hines delivers a humorous story about a woman's revenge on her unfaithful husband and the unforeseen consequences.

Of the award, Hines says, "I am honored by this recognition from RoC® Skincare and Hamptons International Film Festival and hope my success opens a window of opportunity for other women to accomplish their dreams and to continue to express themselves through film."

The RoC® Skincare "Gold Standard Award for Female Feature Director" aims to recognize a talented female filmmaker who's excelled in the film industry, a field in which they are currently underrepresented, as only seven percent of directors are women. The winner of this award is a true inspiration for women everywhere striving to meet their own personal gold standards in excellence. "We are delighted to partner with the Hamptons International Film Festival to award Cheryl Hines with the 'Gold Standard Award for Feature Female Director," says Leslie Dreibelbis, Group Product Director of RoC® Skincare. "Cheryl's talent and ambition is inspiring to women everywhere."

Since 1957, the RoC® Brand has developed award-winning skincare products and has been a true innovator in anti-aging. As the pioneer of retinol, known as the "gold standard" in anti-aging ingredients, RoC® Skincare delivers on its promise to bring women products that are infused with the latest in anti-aging technologies. The RoC® Multi Correction™ Skin Perfecting System, the newest addition to the RoC® Brand portfolio, is a daily regimen that is clinically proven to produce visible results for beautiful, younger-looking skin in just two weeks.

The presentation of the RoC® Skincare "Gold Standard Award for Female Feature Director" will take place on Thursday, October 8 at 1:30 p.m., during the festival screening of "Serious Moonlight," at the United Artists Cinema in East Hampton on the opening day of the festival. Following the screening, RoC® Skincare and Vogue magazine will host an exclusive Women in Film Reception.

For more information contact Kaitlin Gangl at Rpr Marketing Communications at 212-317-1462 or Kaitlin.Gangl@rprny.com.

About New York Women In Film And Television
New York Women in Film & Television (NYWIFT) is a non-profit membership organization for professional women in film, television and new media. A champion of women's rights, achievements and points of view in the film and television industry, NYWIFT is an educational forum for media professionals, and a network for the exchange of information and resources. NYWIFT brings together more than 2,000 professionals including Emme and Academy Award® winners, who work in all areas of the entertainment industry - above and below the line. It is part of a network of 40 international women in film chapters, representing more than 10,000 members worldwide.

To learn more about the science behind RoC® Skincare, visit www.rocskincare.com.