Woodcliff Lake, NJ - After 30 years of defining the adventure-riding segment of motorcycling, BMW has reinvented its venerable Enduro motorcycles and has announced the 2010 R1200 GS and R1200 GS Adventure. The capabilities of the GS-series enable riders to traverse the most difficult roads and allow for long-haul rides across the country, to the ends of the continent and even through terrains impassable with a conventional vehicle.

BMW has announced the 2010 R1200 GS and R1200 GS Adventure.

Drawing on its automotive legacy of high-performance luxury vehicles and racing and touring motorcycles, BMW Motorrad's 2010 GS and GS Adventure models now incorporate an even more powerful engine sure to carve new paths in the road as well as improved torque, offering a more dynamic ride both on and off the road. Aesthetic enhancements, color varieties and optional accessories also offer the premium features typical with the BMW brand while maintaining the "go-anywhere" persona of the GS series.

The main features of the 2010 BMW R1200 GS and GS Adventure include:

 • New, more dynamic engine with double overhead camshafts per cylinder (DOHC).

 • Increased engine output to 110 horsepower at 7,500 rpm and maximum torque to 88 lb-ft at 6,000 rpm.

 • Increased maximum engine speed with a wider range of power

 • Significantly improved torque and acceleration.

 • New additional headlight with LED technology for brighter illumination.

"Considering the number of unpaved roads in the United States alone, our riders are charting new courses each and every day and sharing them with their friends and fellow riders," said Pieter de Waal, Vice President, BMW Motorrad USA. "That, combined with the features our GS-Series motorcycles offer, including ABS brakes, electronic suspension adjustment and traction control, makes BMW a decisive choice for the two-wheel adventurer."

he term "GS" refers to "Gelände" and "Strasse," or "terrain" and "road."

A combination of German words, the term "GS" refers to "Gelände" and "Strasse," or "terrain" and "road," respectively. This dual-sport style of riding is becoming an increasingly popular sport within the U.S. and abroad, drawing the enthusiasm of celebrities like Brad Pitt, Ewan McGregor, singer-songwriter Jewel and her World Champion Cowboy husband Ty Murray into the fold.

For riders new to adventure-focused dual-sport riding, the BMW GS-Series offers a bevy of features designed to offer the utmost safety and comfort while maintaining the gritty, get-dirty lifestyle associated with dual-sport motorcycling. These optional features include Enduro ESA, which offers an on-demand adjustable suspension for smooth rides and increased road clearance; ABS for improved handling and safer braking in difficult street conditions; and heated handgrips for cold-weather riding, all allowing the R1200 GS and GS Adventure to tackle the elements with ease.

The ride doesn't stop at the exit ramp. Many GS-riders have traversed the world from the saddle of their GS motorcycle, including the jungles of the Amazon, the deserts of North Africa and the hills of Bavaria. The designs of the R1200 GS and the R1200 GS Adventure make it easy to add panniers and storage containers to the bike without sacrificing handling or maneuverability. This adaptability allows riders to pack their necessities, supplies and even accommodations aboard the bike enabling an all-new way to commune with the outdoors.

The new 2010 GS and GS Adventure motorcycles will be featured prominently at training programs at BMW's Performance Center in South Carolina and at RawHyde Adventures in California. Additionally, the new models will have an important role at upcoming competitions like the Adventure Riders' Challenge and GS Trophy. The U.S.-based Adventure Riders' Challenge pits teams of riders against one another in a timed obstacle course of epic proportions. Likewise, the international GS Trophy, located this year in South Africa, will challenge delegations from around the world in a true test of adventure riding.

For additional information about the R1200 GS, R1200 GS Adventure or any of BMW Motorrad's motorcycles, go to www.bmwmotorcycles.com.