New York City - The Hearing Access Program was thrilled by the news from the NFL that all the Super Bowl commercials will be closed captioned in addition to the game and all the NFL and Fox promos.
This is the first time that all the commercials and promos will be closed captioned. This announcement follows on the heels of the Association of National Advertisers recommending in December that all commercials be closed-captioned.
"Regardless of who wins this Sunday" said
Janice Schacter, the founder and chair of the Hearing Access Program. "It will be a win for people with hearing loss and advertisers."
As this Super Bowl demonstrates, all commercials should be captioned. The work for this effort continues courtesy of American Association of People with Disabilities, Hearing Access Program, National Association of the Deaf, the NFL and the Northern Virginia Resource Center for Deaf and Hard of Hearing Persons.
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