East Hampton - A day in support of kids was also a day of fun for kids at this year's Roar For A Cure Carnival benefit on the grounds of the East Hampton Indoor Tennis Club. The grownups seemed to be having a pretty good time as well.

The line was long for the Super Slide.

The Max Cure Foundation is a non-profit organization whose mission is to fund pediatric cancer causes. Only in its second year, the event drew more than a 1,000 attendees to the day long festivities whose proceeds went to support The Max Cure Fund for Pediatric Cancer Research at Memorial Sloan-Kettering Cancer Center, Katy's Courage Fund, and Dr. Oren Becher's Pediatric Brain Tumor Research Fund. All three of these charities' creations were tied to young children stricken with some form of pediatric cancer. Two are in recovery, but sadly one of these brave children lost her life to the disease.

This year's fundraiser set a personal best for the organization, raising more than $400,000 in support of finding a cure for childhood cancers. "We had hoped to set a new fundraising record and we did," saidDavid Plotkin, chairman of The Max Cure Foundation. "All of us at the Max Cure Foundation are most appreciative of the entire East End community and to the many others who traveled great distances for their support and generosity."

All the amenities one would find at a carnival were spread across the two acre site from rides to slides, rock climbing to a ball pit, and games of chance with stuffed animal prizes. There was miniature golf, face painting and lots of other fun filled activities for the kids.

There were several tables full of silent auction items that included autographed rock & roll memorabilia and sports equipment from the pros.

There were Disney DJs and live music on a spectacular stage including performances by Jonas Brothers opening act Anna Maria Perez de Tagle who is one of the stars of "Camp Rock," "FAME," and "Hannah Montana." Stephen Jerzak and the bands Burnham and Six Volt also performed at Roar For A Cure to the delighted screams of hundreds of pre-teens.

Each youngster received a gift bag on their way out of the event.

Special guests included one of the first ladies of the Hamptons Christie Brinkley and one of the stars of the enormously popular "Mad Men" television series Bryan Batt. Football Dads and Moms, along with the kids, were thrilled to get autographs from former NY GiantsOttis Anderson and Vyto Kab and basketball fans were treated to former NY Knicks shooting guard John Starks.

There was a table full of raffle prizes and several tables full of silent auction items that ranged from autographed rock & roll memorabilia to sports equipment from the pros, along with vacations and products and services donated by local merchants. Literally everything and anything one could imagine.

A day of fun is no fun on an empty stomach, so there were hot dogs and hamburgers, corn-on-the-cob, baked beans and lots of other classic summer fare for the taking. Of course, you cannot have a carnival without candy and ice cream and there was plenty of that to go around as well. To boot, each kid got their own gift bag when leaving the grounds.

A fantastic summer day for a fantastic cause, Roar For A Cure was fun for young and old alike and all in support of a cancer free future the kids, who had the most fun of all.

For more information go to www.maxcurefoundation.org.

Formers Giants and Knick lend their support for Roar For A Cure by signing autographs.