Woodbury - On Wednesday, October 12, 2011 The Breast Cancer Research Foundation (BCRF), together with event chairman Stephanie Ginsberg, hosted nearly 475 guests at the Pink Promises Luncheon and Symposium at Crest Hollow Country Club in Woodbury.

During the cocktail hour, 20 percent of sales from the Fashion Showcase will benefit BCRF. The luncheon featured keynote speaker Clifford Hudis, MD, Chief of Breast Cancer Medicine Service at Memorial Sloan-Kettering Cancer Center and Chairman of the BCRF Scientific Advisory Committee. Nearly $325,000 had been raised going into the event.


The Pink Promises Awards are in support of Lisa A. Carey, MD (University of North Carolina, Chapel Hill) and Shanu Modi, MD (Memorial Sloan-Kettering Cancer Center/Conquer Cancer Foundation, ASCO). The Pink Promises Award, in memory of Patricia L. Hansen, will support James M. Ford, MD (Stanford University School of Medicine).

Honorary Chairmen of the event included Tory Burch, Evelyn H. Lauder, and Susan Lucci. Event Chairperson was Stephanie Ginsberg.

Sponsors included LEVIEV, Estée Lauder Companies, Evelyn and Leonard Lauder, C.O. Bigelow, Buller Family Foundation and Marjam Supply Company, BNY Mellon, and Tory Burch.


The Breast Cancer Research Foundation was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. In October 2011, BCRF awarded $36.5 million to 186 scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia and China. Currently, more than 90 cents of every dollar donated is directed to breast cancer research and awareness programs. With exceptionally low administrative costs, BCRF continues to be one of the most efficient organizations in the country and is designated an "A+" charity by The American Institute of Philanthropy, the only cancer organization to achieve this.