Rev. Run (a/k/a Joseph Simmons). (Eileen Casey)

Southampton - A rockin' good time was had on Sunday as CÎROC Ultra Premium Vodka and Brandsway Creative launched the opening weekend of the CÎROC Cabana Club with the Fiercely Independent OK! Magazine event.

The Club is a sprawling nine-bedroom house in Sag Harbor situated on lush grounds, with a pool and tennis court, which will be hosting the most exclusive events throughout the rest of the summer season.

Spotted among the fabulous at Sunday's launch were Taylor Armstrong of the "Real Housewives of Beverly Hills," Sonja Morgan of "The Real Housewives of New York City" (both looking lovely and enjoying a serious chick chat about hubbies), Paris' folks, Kathy and Rick Hilton, Meg Gaffney seen discussing skin care with Sonja Morgan, Dina Lohan, actor and model Kellan Lutz, BET's Julissa Bermudez, super model Jessica Hart, DJ Jesse Marco, DJ Mel Debarge, and oodles of other beautiful see and be seen folks, who all enjoyed the tasty treats from Georgica Restaurant's Seth Levine. However, the man of the hour Rev. Run, (a/k/a Joseph Simmons) of Run-D.M.C. and "Run's House" (MTV), and co-founder of Def Jam Records fame quietly walked in and went straight to the indoor DJ booth, grabbed a mike and hit it with DJ Ruckus and others for some great rapping and music - all with a wide and happy grin on his face.

Taylor Armstrong and Sonja Morgan. (Jerritt Clark)

The food was fantastic, the drinks delicious (especially those served in the real shaved coconuts), and the scene happening! CÎROC Ultra Premium Vodka launched nationwide in 2003, and in 2007, Diageo - the world's largest spirits, wine and beer company - made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean "Diddy" Combs - and BTW thanks for the slippers provided by Combs' 'Sean John' clothing company, as the backyard was filled with sand for a true beachy feel, and the slippers kept the hardwood floors in tact. Combs and Combs Enterprises assumed the lead on all brand management activities for CÎROC, and launched two new delicious flavors - CÎROC Red Berry and CÎROC Coconut in 2010 - both are made with vodka distilled from fine French grapes and infused with natural coconut/wild berry and other tropical/fruit flavors.


In particular, kudos to Kelly Brady, Tyler Burrow, Matt Levine, and OK! Magazine associate publisher Shelley Fariello for making sure everyone was seeing and celebrating stars (and stripes) with some red, white and blue delights!