Southampton - Too many events to count keep the Hamptons hip, happening and hot! Fashion and style keep everyone busy.

Last Wednesday, August 3, the Ciroc Cabana Club had an exclusive preview of Empress Sean John (a new Fragrance for Woman) with Kelly Rowland. Guests sipped Ciroc Cocktails, had a delicious BBQ lunch catered by STK, laid out by the pool and received manicures, pedicures and massages. Guests also enjoyed a preview to Rowland's new album.

Rodger Berman with his cover girl wife, Rachel Zoe. (Courtesy Photo: Eugene Gologursky/Wireimage)

It was a family affair for Rachel Zoe on Saturday night at her cover party for Hamptons magazine held at Georgica Restaurant & Lounge. The petite stylist, looking "bananas," celebrated with husband and business partner Rodger Berman, her sister Pam and niece and nephew along with her parents. Zoe's mother arrived fashionably late to the soiree proving the apple doesn't fall far from the (very chic) tree. Berman even stepped behind the camera himself to get some personal shots of Rachel and friends during the party. The new parents to baby Skyler were having a great time with Zoe's family and friends, holding hands while she lovingly rubbed his back.

On Saturday, August 6, Lisa Perry and Dorothy Lichtenstein hosted "Cocktails at Sunset" to launch a limited edition dress collection featuring images from artist Roy Lichtenstein. The event was held at the Perry's home with guests including Tory Burch, Kelly Rutherford, Alina Cho, Anne Keating, Jill Stuart, Candy Pratts-Price, Faith Kates, Stephanie Lacava, Terrie Sultan, and Ann Tenenbaum. Guests had the opportunity to view limited edition dresses and shirts featuring the Lichtenstein images. A portion of the proceeds of the collection will go to the Parrish Art Museum.

On Friday, August 14, Navy Beach will host "Sunset Sets" featuring live music from 5:30 p.m. to 7:30 p.m. Friday's performance will feature Joe Delia & Thieves, a blazing blues-based surf rock and roll band playing originals and seldom heard classics. There is no fee for the performance.

SPOTTED:

Kelly Rowland at The Ciroc Club. (Nicole Barylski)

 • On Saturday, Kelly Bensimon hung out at Sole East in Montauk. She was spotted hanging out on the patio at a cabana and inside requesting songs from DJ Jesse Marco.

 • Chairman and CEO of Epic Records, L.A. Reid dining outside with his wife, while at another table Kelly Ripa had a champagne toast to the weekend with her friends at celebrity favorite 75 Main.

 • Actress Angelica Houston enjoying a quiet dinner, while Kimora Lee Simmons wowed the crowd with her entourage at the East End's beachhouse.

 • New Jersey Nets player Kris Humphries was seen grabbing a bite to eat with friends, while New York Housewives Ramona Singer, Jill Zarin and Cindy Barshop were spotted dining at separate tables at T-Bar at Savanna's.

 • Jessica Biel was spotted enjoying dinner with friends at The Backyard Restaurant at Sole East Resort. They enjoyed Mexican specials at a table on the patio.

 • At Bostwick's, Jerry Seinfeld and wife Jessica were spotted eating dinner outside. Later that evening Bobby Flay dined solo at the counter, and was back for lunch later in the week.

 • Ramona Singer spent the afternoon on Friday at Navy Beach with her husband and daughter. The trio enjoyed lunch and after lounged on the sun beds on the beach and then stayed for the live music from Nancy Atlas.

 • At Nick & Toni's in East Hampton, Mark Feuerstein sat with his family in the front room across from Alex Skarsgard ("True Blood") who was dining with a friend. On the patio Mark Feuerstein's brother, Paulo Costanzo on "Royal Pains," and Evan Lawson dined with a lady companion, they visited with the Feuersteins while waiting for a table. On Saturday, Nathan Lane dined with friends in the front room.

 • Chairman and CEO of Epic Records, L.A. Reid was spotted dining outside with his wife, while at another table Kelly Ripa had a champagne toast to the weekend with her friends at celebrity favorite 75 Main.

 • Actress Angelica Houston enjoyed a quiet dinner, while Kimora Lee Simmons wowed the crowd with her entourage at the East End's Beachhouse Restaurant.

 • New Jersey Nets player Kris Humphries was seen grabbing a bite to eat with friends, while Ramona Singer, Jill Zarin and Cindy Barshop were spotted dining at separate tables at T-Bar at Savanna's.