Southampton - If you don't speak fashion, you may consider learning the language before planning an exclusive getaway to the forever-famous end of the island: the Hamptons, of course.

What's a better way to celebrate the summer in style? Backyard bachelor's parties aren't going to make the cut, but if you're neck deep in A-list events and summer trends - most likely you were spotted at Richie Rich'sstar-studded fashion show on Saturday!

Flashing lights, never ending cocktails and glistening beaded Versace tops are just a taste of the scene at Lily Pond last weekend. Socialites and fashion gurus mingled through the crowded lounge as funky fashion took center stage. Renowned divas, Richie Rich and Pachi Lake strutted across the runway only leaving the crowd begging for more. A close friend of Rich's, Stefanie Marco says she can't get enough of the line. It "reminds me of when I first saw Madonna when I was 10 years old - the lace, fringe and neons bring me back to that moment." Bold sparkles, sexy stripes and flirty dresses graced the runway, as the show came to an end with an unexpected punch of color - slinky, silk pajamas made for a daring fashionista. On the other end of the club stood Animal Fair magazine founder, birthday girl and host of the Hamptons Social Series dinner, Wendy Diamond, who never lost her smile. The Social Series Party salutes the Humane Society of New York. Celebrating Diamond's birthday at Lily Pond gave the glamorous event an intimate shine. Sharon Bush, Melissa Berkelhammer, Sandra Defeo, Anne Marie Karish and Neil Rosen were a few of the guests mingling at the party. As the music died down and the lounge began to empty out, Rich rolled across the dance floor in bright red rollerblades. When I asked him what his fans should remember about his line, he shouted, "FUN!"

Richie Rich. (PatrickMcMullan.com)

From runway shows to lavish lounge parties, the show must go on. Saturdays in the Hamptons speak an unbreakable promise - the parties never end.
Southampton's hotspot, RDV East kicked off with the sounds of Alexandra Richards and Nick Cohen. The DJ's spun music that left guests dancing the night away. If you happened to get through the doors of the nightclub last weekend, your night was definitely worthwhile. Even special guest, Albie Manzo, from "The Real Housewives of New Jersey" turned up the heat, making for an unforgettable evening in Southampton.

The weekend's hottest parties are over - now let's get back to fashion!

Shopaholics Announcements: Before heading to that special occasion, there's always something to touch up on! It doesn't take a beauty expert to look fabulous, but it won't hurt to indulge in some smart products that keep you looking that way. On Friday "Blinc Inc." cosmetics offered customers the ultimate complimentary make-up experience. Clients could shop designer brands at Blue & Cream while trying some of the latest make-up trends on the market. Long Lash mascara is one of the newest innovations that is proven to enhance the length of your eyelashes. With finished make-up and outfits ready to go, "Blinc Inc." had all of their clients prepped for the weekend!

Wendy Diamond and Barbara Bush at Lily Pond. (PatrickMcMullan.com)

Since shopping is always the top aphrodisiac, why wear out those Christian Louboutin pumps searching for the perfect outfit? NY fashion experts, Liz Lange and Jane Wagman have created the perfect outlet for shopping from the comfort of your own home. "Shopafrolic" is a brand new website that narrows down the tough decisions you may encounter while shopping in a store. The fashionistas provide shopping advice, stylish designer pieces and even feature a buy/don't buy section. If you have an outfit you keep fussing with, send a picture and the divas themselves will help turn your disaster into a fashion success! Visit www.Shopafrolic.com to explore some of the latest fashion trends - Tory Burch, Kim Kardashian, Shoshanna, Rebecca Taylor, Tracy Reese and many more. Shopping has never been this easy!

Calling all mothers! If you are shopping for your newborn or even the perfect baby gift - you are not alone. Celebrities and parents across the country are keeping their children safe and happy by choosing "BornFree" products. This leading BPA free, natural baby product line has everybody talking. Even award winning actress, Sandra Bullock was spotted sporting a BornFree bottle at LAX with her new baby boy, Louis. Don't miss out on a smart opportunity to keep your baby safe. The line includes bottles, accessories, teething toys and even gift sets that are tailored to maintain your baby's health.

Runway model struts her fashion. (PatrickMcMullan.com)

Music Fanatics: The eclectic sounds of SUDDYN are heading east. Celebrate success with the best of the best at their album release party next week. The Montauk band has established quite the name for themselves after touring across Europe and now taking it back to the end, where it all began. Join the band next Wednesday night at Stephen Talkhouse. The show begins at 9:30 p.m. Jam to the tunes of a group who fuse spirit and talent to create musical masterpieces. Get there early to grab a copy of their latest album!

Star Sightings: Even the stars come back for a second bite! Former Major League Baseball player, Keith Hernandez was spotted at Turtle Crossing on Tuesday with his wife. The duo enjoyed their favorite specialty at the western restaurant, relaxing and sipping on red wine. Later that night, Christie Brinkleydropped in for a treat with her family at Serafina in East Hampton. The star, her sister and children enjoyed a delicious dinner. Kelly Bensimon ordered some delicious BBQ takeout at Turtle Crossing with her daughters. The family drank lemonade and traded silly bands.

Italian specialties win over the hearts of many, especially celebrities. Nick & Toni's has been the top star spot this week. Kelsey Grammar and Kayte Walsh were spotted chatting it up and sharing a meal with a few friends on the patio on Monday. Comedian and actress, Sandra Bernhard grabbed a bite to eat with three friends outside. Later in the week, SNL producer Lorne Michaels enjoyed an intimate dinner with Alec Baldwin, John Alexander and his wife on the porch outside. As the weekend rolled in, the stars came with the tides. On Saturday, Howard Stern and Beth Ostrowsky dropped in for some of their favorite Italian cuisine. At the end of the week, L.A. Reid satisfied his palette with his wife and friends. Meanwhile, James Lipton shared a romantic dinner with his wife on the porch.

Sandra Bullock with her son, Louis at LAX. (BornFree)

East Hampton hotspot, Philippe drew in quite the crowd last week as well. Sir Paul McCartney made an entrance, sitting at a table near former NFL super star Marcus Allen. Fashion forward designer, Betsy Johnson and her daughter LuLu were spotted having dinner for two at the prestigious restaurant.

In Southampton, Madame Tong's Redeux had a full house over the weekend. Prince Albert of Monaco and his fiancée Charlene Wittstock sipped cocktails with a large group of friends. Celebrity chef, Eric Ripert, Jeffrey Chodorow of China Grill Management and Mark Packer, owner of Tao and Lavo in Las Vegas were enjoying themselves at the T-Bar In at Savanna's. Owner of the New York Giants, Steve Tisch was spotted there chatting up the upcoming football season with Douglas Elliman.

As you pack your bags, the violet sun sets on the Hamptons, the icy blue waves roll out to sea, you can only wait for the sun to rise again. With a new day comes an even better celebration of summer 2010.