East Hampton - Tory Burch, the lifestyle brand rooted in classic American sportswear, will be opening the doors of its East Hampton Boutique on Saturday, August 28, for an exclusive shopping event to benefit The Theatre Museum.

Hosted by five time Tony Award winning Broadway producers Stewart F. Lane and Bonnie Comley, and Theatre Museum President Helen Guditis, the event will take place from 4 p.m. to 6 p.m. at the Tory Burch Boutique at 47 Newtown Lane, East Hampton. A percentage of purchase proceeds will be donated to The Theatre Museum.

"It's a chance to pick up some of the most stylish fashions on the market today, and, at the same time, help out a great organization like The Theatre Museum," says Comley, who is on the Museum's board of advisers. "We're thrilled that Tory Burch is lending its support with such a unique event."

Launched in 2004, Tory Burch is an attainable luxury lifestyle brand defined by classic American sportswear with an eclectic sensibility. It embodies the personal style and spirit of its Chairman Tory Burch. Recognizing a void in the market for a designer aesthetic at an accessible price point, Tory wanted to create stylish yet wearable clothing and accessories for women of all ages.

Tory Burch is carried at 33 freestanding Tory Burch stores across the U.S. and Asia, www.toryburch.com, and over 500 select department and specialty stores worldwide.

Lane is Chairman of the Theatre Museum. He and wife Comley have lined up their shows for the upcoming Broadway season: "Priscilla: Queen of the Desert," "The Merchant of Venice with Al Pacino," and "Bloody, Bloody, Andrew Jackson," and Off-Broadway: "A Moment in Time," featuring the John Denver songbook.

Founded in 2003, The Theatre Museum is New York State's first and only chartered, non-profit museum dedicated to the history of theatre. It is a museum-at-large - presenting exhibitions in collaboration with other cultural institutions. The Museum's programs include community outreach, such as teaching children how to write, direct and stage live theatre, and the annual Theatre Museum Awards for Excellence Gala. Its primary mission is to preserve, protect and perpetuate the legacy of theatre through innovative programming.

For more information go to www.thetheatremuseum.org.