New York City - On Sept. 12, 100 courageous men and women will test their will, determination and endurance by riding their bikes from the streets of New York City to the sand of The Hamptons, all with the same goal: to raise $1 million to provide full tuition college scholarships for 100 qualified inner-city New York City students. The brainchild of Marquis Jet co-founder and New Yorker Jesse Itzler, the "City to Sand" bike race will benefit select students who will receive four-year full tuition scholarships at CUNY colleges through The 100 Mile Man Scholarship Fund and the Fund for Public Schools.

Itzler created "The 100 Mile Man" Fund in November of 2006 when after running 100 miles non-stop in under 24 hours and raising over $1.4 million dollars for a variety of charitable causes. Since then, Itzler has created ultra-endurance type events to be used as fund-raisers for the fund.

"I want people to be challenged and to get out of their daily comfort zone," said Itzler. "In today's climate, I knew we needed something with a WOW factor to generate attention."

The race will begin on 7:30 a.m. on Saturday, Sept. 12 at Conrad's Bike Shop at 25 Tudor City Place in Manhattan and will conclude at Docker's Restaurant in East Quogue.

Rest stops will be approximately every 20 miles with a full blown lunch stop at the third stop at about 60 miles. Food, drinks, bathrooms, medical aid and mechanical assistance will be available at each stop. At any point during the ride if a rider is feeling like they can't continue, they'll be "moved along" to a point that's close enough to the finish, so that if they'd like they can get out and continue to ride and cross the finish line with the others. The race will feature experienced cyclists to provide riders with all the necessary motivation, encouragement and technical support. Upon finishing in The Hamptons all riders will receive a participatory medal and be invited to enjoy plenty of delicious food and refreshments to relax.

To learn more about the ride or the organization visit www.the100mileman.com.