, the luxury lifestyle brand founded by Aerin Lauder
, is set to open another Hamptons outpost. The new store will be located in East Hampton and open Memorial Day weekend.
"My family and I have a special connection to the Hamptons and opening a store in a place which possesses such a rich personal history is a special opportunity," Aerin Lauder, Founder and Creative Director, AERIN, explained.
The shop will highlight a curated collection of items from both the AERIN brand and also a chic selection from designers that are personal favorites of Aerin. Shoppers will find everything from home décor to beauty to fashion to accessories, and even travel products. Featured items will include classic beachware and accessories from Three Graces, Hunza G and Carrie Forbes, eye-catching jewelry from Tohum and Bibi Marini, hostess must haves from the new AERIN Collection by Williams Sonoma and AERIN's decorative accessory line, which encompasses bamboo details, hints of gold and stunning embossed shagreen. AERIN will offer additional brands, which will change on a seasonal basis.
"In five years we've seen an incredible response to the AERIN store in Southampton and I am excited to expand our retail experience by bringing it to the East Hampton community. Whether you are looking for a new fragrance for summer, pretty tabletop for your next dinner party or a thoughtful gift for a friend, we hope locals and visitors will visit AERIN East Hampton for all kinds of discoveries," Lauder noted.
Lauder collaborated with interior designer Daniel Romualdez to create a relaxed yet polished aesthetic that highlighted the area.
In addition to the East Hampton location, AERIN has outposts in Southampton, Palm Beach, and New York, which is by-appointment only.
AERIN East Hampton will be open daily from 10 a.m. to 6 p.m.
AERIN East Hampton is located at 7 Newtown Lane. For more information, visit www.aerin.com.
Nicole is the Editor-in-Chief of Hamptons.com where she focuses on lifestyle, nightlife, and mixology. She grew up in the Hamptons and currently resides in Water Mill. www.hamptons.com