For the second weekend in a row it's all about the cult beauty favorites at Bhumi Farms (and amazing organic local produce, of course). While the beloved L'Occitane hosted a pop up last weekend, it's now Birchbox, the popular online monthly subscription service, that's making its way to the Hamptons for a weekend of shopping, activations, and other beauty goodness.
"We knew we wanted Birchbox to have a presence in the Hamptons this summer, but we thought really strategically about how to do it in the most meaningful way for our brand," shared Jenna Hilzenrath, Birchbox PR Director. "Partnering with Bhumi Farms on this takeover felt fun, fresh and very Birchbox-y."
Shoppers will find an impressive array of summer beauty essentials, including two limited-edition Birchbox boxes that are currently sold out online. Birchbox x Bhumi Farms will also offer a braid bar by amika on Friday from 12 to 6 p.m., a tie-dye station all day on Saturday, yoga by Yoga Spark on Sunday at 10 a.m. and popsicles by Chloe
's Soft Serve Fruit Co
, build-your-own bouquet with Missi Flowers (free with purchase), and lawn games all weekend.
"We're all about making beauty easy and approachable for women who aren't typical 'beauty girls,' so setting up shop at an organic farm stand was a natural fit," added Hilzenrath.
And since the pop up falls over National Lipstick Day (Saturday, July 29), Birchbox will be offering a free lip product with purchase on NLD.
Birchbox x Bhumi Farms will take place from Thursday, July 27 through Sunday, July 30, from 10 a.m. to 6 p.m.
Bhumi Farms is located at 131 Pantigo Road in East Hampton. For more information, visit www.birchbox.com.
Nicole is the Editor-in-Chief of Hamptons.com where she focuses on lifestyle, nightlife, and mixology. She grew up in the Hamptons and currently resides in Water Mill. www.hamptons.com