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New Children’s Boutique In Bridgehampton Makes Back To School Shopping A Breeze

Sydney A. Braat

Vanessa Hamer's eight-year-old son was truly the inspiration behind the store. (Courtesy Photo)

The debut of a new children's boutique over this past spring has helped bridge the gap in the Hamptons' children clothing offerings. Ethel + Row presents families with a modern collection of children's apparel sourced from international and independent designers.

Vanessa Hamer is the brains behind the business. The Ethel + Row owner has a strong background in fashion public relations and retail management. Hamer is also mom to an eight-year-old son who was truly the inspiration behind the store.

"I find shopping for children in the Hamptons to be challenging. With the recent closing of several boutiques, options for parents are limited to a few brand names that are minimally supplied. School children are all wearing the same mainstream uniforms," remarked Hamer. "The summer families who are a big portion of the local economy, are choosing to shop for their children elsewhere. We are so fortunate to live in an area that exposes us to style and expressiveness, but people tend to forget this also applies to kids."

A few of the brands featured in Ethel + Row include Gray Label, Huxbaby, Lennon + Wolfe, Miller, Old Soles, and OMAMImini.

Ethel + Row presents families with a modern collection of children's apparel sourced from international and independent designers. (Courtesy Photo)


Ethel + Row is a unique combination of contemporary and classic, minimal and unisex styles. The store focuses on the natural quality of the clothing items, utilizing premium cottons, linen, bamboo and more.

Ethel + Row is located at 2397 Montauk Highway in Bridgehampton. For more information, call 646-522-6938 or visit www.ethelandrow.com.


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Gary R. DePersia, Corcoran Real Estate
With over $2 billion in transactions on the East End and since 1995, Gary DePersia is consistently ranked among the top producers in the Hamptons. A year-on-year member of The Corcoran Group President’s Council, he has qualified as a national list maker since 2007. In 2008 he was Corcoran's top broker on the East End by sales volume and rental units; and ranked as the nation’s 4th top broker. In the 2017 REAL Trends & The Wall Street Journal list of America’s top real estate professionals, he was designated #26 nationally, #4 in the Hamptons and #3 at Corcoran overall by volume with nearly $200 million of transactions for the past year. His office operates with four licensed assistants allowing him to build a business stretching from Southampton to Montauk and Sagaponack to Shelter Island. gdp@corcoran.com

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