, a Hamptons mainstay and celeb favorite, is celebrating the 10th anniversary of its The Barn location in Bridgehampton.
"The Barn was our first Hamptons studio and second SoulCycle location - it's been quite a ride as we've now expanded to 75 studios nationwide," shared Gabby Cohen, SoulCycle Senior Vice President of Brand Strategy and Public Relations.
Soul Hampton Embroidered Pullover.
To mark the momentous milestone, SoulCycle has a few Memorial Day weekend surprises up its sleeves, including the debut of a new fashion line. "To celebrate the 10-year anniversary, we wanted to do something special for our Barn riders - we will unveil our 10-year anniversary capsule collection of our pieces including two tanks, a sweatshirt and a black trucker hat only available at the Barn," noted Cohen.
The holiday weekend will also include the chance to personalize new SoulCycle gear with custom embroidery on any piece of retail at the Barn on Friday, May 26 and Saturday, May 27 or at the Watermill studio on Sunday, May 28. Complimentary La Colombe draft lattes will be offered to riders all weekend.
"We've also collaborated with Sundry to create a limited edition, coastal-inspired collection available at all four Hamptons locations starting Memorial Day," noted Cohen. The limited-edition capsule collection, which will also launch over Memorial Day weekend, features all the summer essentials - like adventure-ready tees, tanks and ultra-soft sweatshirts in bright hues and soulful prints, complimented with strategic patches and embroidery.
SoulCycle is located in East Hampton, Water Mill, Montauk, and Bridgehampton.
For more information, visit www.soul-cycle.com.
Nicole is the Editor-in-Chief of Hamptons.com where she focuses on lifestyle, nightlife, and mixology. She grew up in the Hamptons and currently resides in Water Mill. www.hamptons.com