- General Nutrition Company (GNC) announced a license agreement with technology and consumer products manufacturer Sakar International for a line of more than two dozen branded health and wellness products. The line's initial merchandise offerings will range from heart rate and blood pressure monitors to weight scales, exercise accessories and electronic pill boxes.
The products will be distributed through drug stores, home stores, supermarkets, mass market retailers and other locations in addition to GNC stores, dramatically expanding GNC's presence in the retail channel. The first SKUs are scheduled to hit store shelves in the fourth quarter 2011. The agreement includes exclusive distribution throughout the U.S., Canada and Mexico.
Other products in the collection will include pedometers, thermometers, stopwatches, sunrise clocks, massagers, grooming products, soap dispensers, UV cleaning, humidifiers, air/water purifiers, MP3 workout cases and workout headphones. IMG Licensing, a division of IMG Worldwide, represents GNC exclusively across all areas for licensing.
"Until now, the GNC brand has been largely confined to our 7,100+ GNC stores," said Tom Dowd
, Executive Vice President of Stores, Operations & Development for GNC. "This license reflects a strategic decision to leverage our strong brand recognition in order to provide consumers with health and wellness products offering GNC reliability regardless of where they are shopping."
"GNC is synonymous with health and wellness. It's a name that consumers trust," said Liza Abrams
, Sakar Vice President of Licensing. "Partnering with GNC gives us an opportunity to join that circle of trust with a suite of products that helps people both monitor and improve their own health profiles."