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Look Who’s Coming To East Hampton: Juicy Couture Launches First Store

Originally Posted: May 26, 2010

East Hampton - Juicy Couture is making a much-anticipated trip to The Hamptons, opening the brand's first location at 17 Newtown Lane, East Hampton.

Juicy will bring everything the brand represents to East Hampton while continuing to expand its freestanding retail store presence. At 1,800 square feet, the boutique will showcase the brand's creative identity and its position within the fashion world. With vivid and innovative in-store presentations, the brand's latest setting will be everything a Juicy girl could want!

"We are very pleased to open a Juicy Couture boutique in East Hampton," said Edgar Huber, president of Juicy Couture. "The store is a beach-inspired oasis that showcases Juicy's effortlessly fashionable, feminine, and fun point of view. Juicy Couture's casual luxury positioning make the brand a perfect fit for the Hamptons and we're confident that the store will resonate with visitors and locals alike."

A vast array of the Juicy Couture collection will be available in the East Hampton store, including perfect summer fashions for women and girls. Beach items will be in full supply with products ranging from swimsuits and beach bags to sandals and chic fedoras. Fashion offerings include relaxed, romantic dresses and the latest trends in shorts for women. Juicy Couture's iconic tracksuit will be displayed on a tracksuit bar lining the wall, and the store will feature an exclusive "Choose East Hampton" line of tee-shirts and tracksuits. To finish off the perfect look, there will be plenty of accessories to choose from, plus leather and velour handbags, jewelry, sunglasses, watches, and shoes.

The store will launch just in time for the Hamptons summer season and is planned to be open for at least eight months of the year (spring through fall). Featuring a color palette of white, cream, and pale pinks, the store has the light and airy feel of a beach cottage, accented with vintage surf photography and boards. The store is located in a landmark East Hampton building, which used to be the town firehouse.

Juicy Couture is currently available in approximately 60 countries through retail destinations in the UK, EU, Middle East, and Asia.

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