Southampton - This Summer, alice + olivia by Stacey Bendet will reinvent its presence in the Southampton shopping scene, moving locations to a more spacious retail venue. The new location, just next door to the original site will house the brand's namesake apparel, accessories and new footwear collection, as well as third party items including Alexis Bittar, Philippe Audibert, Shashi and Tre.

Blue stained floors, curtains in bright, prismatic hues, vintage Gene Meyer rugs and retro decorative touches ring true to the brand's animated alice + olivia aesthetic. The boutique's rainbow sherbet theme will be complete with a Sno-cone machine for the Summer season so shoppers can enjoy refreshing frozen treats while browsing; ensuring a deliciously perfect Summer shopping day.

The 1,400-square foot store is the brand's primary Hamptons location and is one of three NY boutiques. alice + olivia currently boasts six free-standing retail shops with plans to open at least two more stores in New York by the end of 2011. alice + olivia Southampton is located at 58 Jobs Lane.