Southampton - With a passion for fresh style and comfort, Minnie Rose is a leader among American luxury knitwear collections.

Minnie Rose launched in 2006 with a focused mission: to offer stylish women something beyond traditional cashmere - pieces that turned heads for their fashionable look. With this purpose, they originated a line of dusters and shawls that helped make cashmere an essential in every woman's wardrobe year-round. The brand uses the finest quality materials and craftsmanship, creating luxurious pieces you'll want to live - all while still maintaining an affordable price point.

Today, featherweight cashmere remains at the core of Minnie Rose, which has expanded into a broader lifestyle brand, both chic and timeless. Styles include sumptuous cotton/lycra basics, cashmere sweaters to layer, and inspired trend pieces. Each collection features a distinctive color palette that mixes neutrals with lush, saturated hues, making it wearable and versatile. Cashmere and cottons are all dyed to match, creating an effortlessly refined look.

The designer, Lisa Shaller-Goldberg and her family spend summers in the Hamptons and find daily inspiration on the beaches and in the towns. Minnie Rose apparel can be found at stores in the Hamptons such as Gloria Jewel, Summer Stock, Mint, Obligato, Norah's, Intermix, Blue & Cream and more.

The Minnie Rose brand resonates with the diverse lifestyles of women everywhere, creating a loyal following. It's also regularly seen adorning celebrities and models in top entertainment and fashion magazines.

The customer never stops evolving – and neither does the commitment to quality, creativity and comfort.