New York City - IMG Fashion announced recently the initial line-up of shows for Mercedes-Benz Fashion Week's second season in Lincoln Center's Damrosch Park. From February 10 through February 17, 2011, thousands of fashion industry professionals will gather to see over 85 of the world's most established and up-and-coming designers present their Collections for the Fall 2011 season.

"The start of the 2011 fashion season has positive momentum with a strong line-up of amazing designers showing this coming February," said Lisa Holladay, manager of brand experience marketing for Mercedes-Benz USA. "A great deal of buzz and energy is building as the industry looks forward to a brighter outlook for this year."

"We are proud to welcome so many established and emerging designers to present their Fall collections this season," said Peter Levy, Senior Vice President and Managing Director of IMG Fashion. "The goal of Mercedes-Benz Fashion Week is to facilitate an opportunity for designers and brands to successfully showcase their talent at an event that will further support the growth of their businesses."

Mercedes-Benz Fashion Week will present the following designers: The Heart Truth's Red Dress Collection, Nicholas K, Porter Grey, BCBGMAXAZRIA, Richard Chai, Duckie Brown, Luca Luca, Mara Hoffman, Tadashi Shoji, Eva Minge, Christian Siriano, W Hotels Global Glam, Irina Shabayeva, Ruffian, Tess Giberson, Perry Ellis, Farah Angsana, Buckler, Rebecca Taylor, Tommy Hilfiger Men's, Nicole Miller, Joy Cioci, Cynthia Rowley, Academy of Art University, Venexiana, Binetti, Jill Stuart, Prabal Gurung, ADAM, MANDY COON, Vivienne Tam, Mik Cire, Charlotte Ronson, G-Star RAW, Toni Francesc, Derek Lam, Timo Weiland, Lela Rose, DKNY, Calvin Klein Collection Men's, Tory Burch, Yoana Baraschi, Max Azria, Diane von Furstenburg, CYNTHIA STEFFE, Y-3, Carmen Marc Valvo, Custo Barcelona, Behnaz Sarafpour, Tommy Hilfiger, Zang Toi, Jenny Packham, Callula Lillibelle, Carolina Herrera, Carlos Miele, Tracy Reese, Donna Karan New York, Monique Lhuillier, pamella roland, Betsey Johnson, Chado Ralph Rucci, Mackage, Rebecca Minkoff, Trias, Badgley Mischka, Vera Wang, Jen Kao, Diesel Black Gold, Bibhu Mohapatra, Hervé Léger by Max Azria, Dennis Basso, J. Mendel, Tibi, Frank Tell, Narciso Rodriguez, Yigal Azrouël, Domenico Vacca, Michael Kors, Nanette Lepore, Herchcovitch;Alexandre, Adrienne Vittadini, Milly by Michelle Smith, Helen Yarmak, CHRISTIAN COTA, Anna Sui, Odd Molly, Elie Tahari, General Idea, Ralph Lauren, Ports 1961, Calvin Klein Collection Women's, Elene Cassis, Naeem Khan, LUBLU Kira Plastinina, L.A.M.B. and IVANAhelsinki.

The Lincoln Center location is convenient for fashion lovers and serves as a gorgeous backdrop for the comings and goings of fashionable tastemakers.

Mercedes-Benz Fashion Week will host three runway venues - Theatre, Stage, and Studio, as well as a fourth presentation space called the Box for designer presentations, industry forums, press conferences and other activities. Additionally, the new Lincoln Center venue features an outdoor courtyard to accommodate the growing needs of the fashion community.

Each year, the 232,000 attendees at Fashion Weeks generate new economic activity for New York City businesses, accounting for more than $466 million in direct visitor spending and contributing to $1.6 billion in annual tax revenue to the City's fashion industry. More than $40 million annually is spent on meals at local restaurants; nearly $30 million on taxis, car service, and public transportation; and an additional $56 million at area hotels.

Title sponsor Mercedes-Benz is joined by DHL, American Express®, Maybelline New York, TRESemmé, Starbucks Frappuccino® Coffee Drink, W Hotels Worldwide, AOL Inc., Kim Crawford Wines, ideeli, FIJI Water, and The Heart Truth® Campaign as well as the following media outlets: The New York Times, Women's Wear Daily and Getty Images. Over nine days, Mercedes-Benz Fashion Week will host more than 100,000 guests. With the help of these sponsors providing hospitality, services and amenities, we hope to make the hectic week of shows as effortless and pleasurable as possible for all attendees. Mercedes-Benz Fashion Week is an IMG event.