Southampton - A company long known for having some of the most innovative car accessories on the market is launching a new line of creative, automotive products that are driving up retail sales in stores nationally. Bell Automotive has designed a unique line of 'shaggy' seat covers and steering wheel covers made of microfiber never before used on seat covers or steering wheel covers. Of course, decorative auto accessories like fuzzy dice or funky steering wheels are nothing new, but this new microfiber shag material from Bell has a unique, tactile feel that creates a whole new driving experience for motorists.

Bell Automotive is bringing a new feel and functionality to the car interior with its shaggy line. The Bell Automotive shaggy products resemble a high quality shag carpet material but one touch reveals that this is not your father's steering wheel cover.

The Shaggy seat and steering wheel covers are proving to be a very fun and popular addition to the product line and is bringing in many new customers says Michelle Wood, Vice President of Sales at Bell Automotive Products. The Shaggy products seem to be starting a great new auto decorating trend and are already exceeding our sales expectations.

The Bell Automotive shaggy line slips easily on to most standard steering wheels and/or bucket seats. In addition to the traditionally popular black color, the shaggy products also come in bright, vibrant colors like pink and lime green.

For more information go to www.bellautomotive.com.