Southampton - While everyone wants to have the luxuries of a celebrity, that's not a reality for the average mom. A recent trend in fashion has been for high-end designers to team up with large discount retailers to provide the same high-quality brand name for less.

Petit Trésor collection for Target. (Aubree Oakes PR)

Though this trend has been replicated many times, Baby Buggy, (a non-profit organization started in 2001 by Jessica Seinfeld), is proud to introduce the designer-for-less concept for baby wear that also generates a portion of the proceeds to a worthy cause. One of the hottest lines for celeb moms and their families, Petit Trésor, attracted the likes of Heidi Klum, Katie Holmes and Gwen Stefani; making the high-end lifestyle accessible to the masses, while simultaneously giving back to families in need through Baby Buggy.

Baby Buggy has teamed up with Target for a yearlong partnership to design exclusive, affordable baby essentials by several talented designers. Petit Trésor for Target is the newest collection of adorable baby items at wallet-friendly prices. French for "little treasure," Petit Trésor is an exclusive baby boutique in Los Angeles known for their luxurious product and huge celebrity following.

The Petit Trésor for Target collection uses a sophisticated color palette of pastel pinks, blues and greens with touches of gingham print to bring style to babies everywhere. The line offers baby treasures, such as bibs, layette (in sizes three to nine months) and snuggle blankets, with 10 percent of the purchase price going back to Baby Buggy to help babies and families in need. Petit Trésor for Target is available now through December 26 at select Target stores and online, just in time for holiday shopping.

For more information go to www.babybuggy.org