Southampton - Same Sky bracelets are available at Zoom (10 Jobs Lane, Southampton). The bracelets are part of a trade-not-aid initiative that represents the growing trend towards ethical shopping.

These fashion-with-a-conscience bracelets are made by HIV-positive women artisans - women who survived the Rwandan genocide of 1994 and are working to overcome the traumatic aftereffects of rape and unimaginable violence. Each hand-crocheted, glass-beaded bracelet carries the signature and story of the woman who made it. All profits from the sale of the beautiful baubles go directly to training and employing more women artisans, paying them a much higher wage than they could earn elsewhere. Each bracelet sold helps lift one more life out of poverty and into financial freedom - giving a hand up instead of a hand out. Same Sky started with only four employees in November 2009 this year has grown to employ 32 artisans in Rwanda.

Jessica Alba, Meryl Streep, Barbara Walters, Alicia Keys, Halle Berry, and Katie Couric, all support Same Sky. Same Sky bracelets come in 18 colors and retail for $160 each.

For more information go to www.SameSky.com.