The main focus of Mercedes-Benz
Fashion Week is obviously on the shows and clothes but it was also filled with launches including Prabal Gurung
for Target and the LXR & Co. e-commerce website, suites showing off the latest trends, and of course after parties.
Prabal Gurung for Target celebrated the launch of their collaboration at Pier 57 on February 6, 2013. The event was attended by Ne-Yo
, Elizabeth Olsen
, Carey Mulligan
and Rashida Jones
. The collection is exclusively sold at Target stores.
Shea Marie and Chiara Ferragni at the LXR & Co. E-Commerce Launch (Photo: Timothy Hiatt/Getty Images)
Celebrity Eyebrow Stylist Joey Healy hosted a Pre-Fashion Week kickoff at his Fifth Avenue Eyebrow Studio. Guests enjoyed cocktails and hors d'oeuvres while getting picture perfect brows. Haute Hippie
hosted a trunk show for Sara Horne
Jewelry where guests shopped for the perfect Fashion Week accessories.
Those in need of the a quick touch up stopped by Style Coalition
NYFW Influencer Lounge presented by Cover Girl
and sponsored by HP. The lounge also hosted several tweet and greets where designer Timo Weiland
, designer Rafael Cennamo, designer Carmen Marc Valvo
, and Donna Karan
's SVP of Global Communications, Aliza Licht
stopped by to answer questions.
Vintage luxury curators, LXR & Co. celebrated the launched their e-commerce website with a brunch hosted by Chiara Ferragni
of The Blonde Salad and Shea Marie of Peace, Love, Shea at the Empire Hotel
. Following the brunch fashionistas shopped at the Pop Up Store which showcased vintage luxury accessories from brands including Hermes
, Louis Vuitton
hosted the YARNZ Fashion Presentation and Launch Party at Haven Rooftop at the Sanctuary Hotel. The opening night for Conair Style360 was attended by singer Wynter Gordon, Micah Jesse
, singer Lily Halpern, and Angela Simmons
. Guests viewed the latest collection from the accessories line, YARNZ, designed by Larry Wolfe while enjoying the beats of DJ duo Posso.
Conair Style360 concluded with The "Le Look Smurfette" after party at Rosewood NYC which was decorated with blue lighting within the interior, blue and white cupcakes and scenes from "The Smurfs" shown on a television. The event was attended by "Shahs of Sunset" star Mercedes Javid, MTV
Host Lenay Dunn
, Tenay Jackson, and actress Rachel Heller
Nicole is the Editor-in-Chief of Hamptons.com where she focuses on lifestyle, nightlife, and mixology. She grew up in the Hamptons and currently resides in Water Mill. www.hamptons.com