Southampton - The white collared shirt, a longtime staple of many-a-woman's wardrobe, has received a well needed fashionable and functional update, as New York-based apparel brand Elizabeth Daniel New York announces the launch of their new collection of white (and black) collared shirts designed to give women a smooth, slimming and comfortable fit while preserving the style and sophistication of a traditional collared shirt.

The brainchild of Lisa Daniel and Elizabeth Thurer, Elizabeth Daniel NY was created to revolutionize the eternally classic essential white button-down shirt. Forever seeking the perfect stylish solution to the uncomfortable and unflattering other options, the company introduces their innovative designs to the marketplace in four styles that each serve as the essential layering piece to be worn under sweaters and jackets.

The designs provide a universally flattering fit due to the unique combination of exceptional fabrics and a comfortable body-hugging cut. Constructed of a top-quality woven sateen and a deliciously soft pima knit, the Elizabeth Daniel designs produce the ultimate feeling of comfort while revealing the slimmest of silhouettes. The shirts are currently offered in four styles; the Classic Tailored look, The Sleeveless look, The Tuxedo and the Ruffle and come in two colors, black and white.

Says co-founder Thurer, "For years we'd been looking for an item like this for our own wardrobes, but couldn't find anything that was both functional and high quality, so as many a woman designer and entrepreneur has done before us, we created it ourselves." The women put their degrees in fashion and business to work and the finished product was a collection that offers looks that are classic, timeless and tailored.

The entire collection is currently available online as well as in select boutiques nationwide.

About Elizabeth Daniel New York
Elizabeth Daniel New York is an apparel brand focused on creating classic, timeless and tailored shirts for women who seek sophistication, comfort and style in the classic white collared shirts.

All styles comes in White and Black, and sizes XS-L.

 • The Classic: The Classic is the simple button-down Long Sleeve shirt - simplified. It is positively clean, tailored and let's just say "Classic" - $123.

 • The Sleeveless: The Sleeveless is a version of the Classic but without sleeves. It is great for warm weather or may be worn under a short sleeve sweater, jacket or dress. You will appear pulled together and sweat-free. - $110.

 • The Tuxedo: The Tuxedo is very versatile. Pair it with Tuxedo pants and it can become evening wear. Put it under a suit and wear it to the boardroom meeting and you are all business. The French cuffs and cufflinks make it a sophisticated choice for any environment - $138.

 • The Ruffle: The Ruffle is fun and flirty. It looks great peeking out from a v-neck sweater or jacket. It is even adorable worn alone. Dress it up or dress it down - $138.