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'Cougar Town' Actress Busy Philipps Joins Rue La La In 'Doing A Little Good'

Originally Posted: February 27, 2012


Alex Toys is one of Busy's favorite brands. (Courtesy Photo: HL Group)

Southampton - Rue La La, a Members-only online shopping destination dedicated to a life of style, has joined forces with American actress Busy Philipps to curate a one-of-a-kind "Doing A Little Good" Boutique. The Boutique will launch on March 1 at 11 a.m. and will feature Busy's personally selected style finds for moms and kids. In turn, Rue La La is donating to Philipps' charity of choice, the Step Up Women's Network, in her name.

Busy, mom to three-year old Birdie Leigh, is known for her casual, fun yet chic style which is reflected through the products that she has hand-selected to be featured in her Rue La La Boutique. The Boutique will feature a number of Busy's favorite brands, including Twirl & Twigs, Alex Toys, Tibi and Ports 1961. Through Rue La La's donation, Busy's Boutique will support the Step Up Women's Network, an organization that helps to motivate those who have faced abuse, addiction, and/or violence by providing them with resources needed for career advancement and after-school programs.

Twirl & Twigs. (Courtesy photo: HL Group)

"Step Up Women's Network is a phenomenal program that is very dear to my heart," said Philipps. "Through my 'Doing A Little Good' Boutique I hope to raise awareness for the organization and encourage moms to enjoy shopping while helping to call attention to a great cause."

Rue La La's "Doing A Little Good" campaign debuted in 2011 and offers Members insider access to the personal style of notable celebrity parents, while giving celebrities an opportunity to raise awareness and funds for select charities.

"At Rue La La we strongly believe in the power of giving back," said Steve Davis, president. "We are thrilled to be working with Busy Philipps, and encourage our fans and Members to learn more about the Step Up Women's Network."

About Step Up Women's Network

Founded in 1998, Step Up Women's Network is a 501(c)(3) national, non-profit membership organization dedicated to connecting and advancing women and girls. By bridging communities of professional women and underserved teen girls through mentorship, networking and advancement, Step Up Women's Network ensures women and girls have the opportunity they need to a better future. For more information go to www.suwn.org.

About Rue La La

Rue La La is the online destination for a life of style, inspiring its Members daily with a curated selection of coveted designer offerings at private sales prices. Founded in 2008, Rue La La has become a strategic partner to innovative brands looking for new ways to achieve their business goals. Rue La La also gives its Members exclusive access to handpicked offerings through Rue Local - everything to do, eat, and see in the best cities across the country. Look for Rue Local in Boston, San Francisco, Philadelphia, Los Angeles, Washington D.C., New York City, Seattle and Chicago.


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