Southampton - Starting November 8, Brooks Brothers will launch an in-store and online marketing campaign to promote Disney's "The Muppets." The company's website will host a landing page featuring an exclusive Q&A with Kermit the Frog and other content from the soon-to-be released film. Additionally, over 200 Brooks Brothers retail and factory stores nationwide will showcase customized film posters and bag-stuffers.
Brooks Brothers, the iconic American brand, outfitted the famously green Hollywood legend, Kermit the Frog for his newest movie, Disney's "The Muppets" which opens Thanksgiving weekend.
"Through the years Brooks Brothers has famously dressed high profile individuals including nearly every American president, captains of industry and countless actors and actresses for appearances both on and off screen," said
Claudio Del Vecchio, Brooks Brothers Chairman & CEO. "Kermit the Frog is an international legend admired by children and adults alike. Naturally we hopped at the chance to create his clothing."
"I was very excited about my new wardrobe," said Kermit. "I don't often wear clothes but when I do I want something classic and expertly tailored," he added.
"Brooks Brothers was the perfect match and fit for me," said Kermit. "Growing up as a tadpole in a swamp with 3,265 brothers and sisters, you can imagine that I had a lot of hand-me-downs. I love the fact that these items were made exclusively for me."
Disney's "The Muppets," rated PG, opens in theatres November 23.
About Disney's "The Muppets"
On vacation in Los Angeles, Walter, the world's biggest Muppet fan, his brother Gary (
Jason Segel) and Gary's girlfriend Mary (
Amy Adams) from Smalltown, USA, discover the nefarious plan of oilman Tex Richman (
Chris Cooper) to raze the Muppet Theater and drill for the oil recently discovered beneath the Muppets' former stomping grounds. To stage a telethon and raise the $10 million needed to save the theater, Walter, Mary and Gary help Kermit reunite the Muppets, who have all gone their separate ways: Fozzie now performs with a Reno casino tribute band called the Moopets, Miss Piggy is a plus-size fashion editor at Vogue Paris, Animal is in a Santa Barbara clinic for anger management, and Gonzo is a high-powered plumbing magnate. With signature celebrity cameos, Disney's "The Muppets" hits the big screen November 23, 2011.
About Brooks Brothers
Established in 1818, Brooks Brothers was the first to offer ready-to-wear clothing and has continued throughout history with iconic product introductions including seersucker, madras, the non-iron shirt and the original button-down collar. Nearly two centuries later, Brooks Brothers is proud to uphold the same traditions and values and to be the destination for ladies and gentlemen from every generation. Since its founding 193 years ago in New York, Brooks Brothers has become a legendary international retailer while maintaining a steadfast commitment to exceptional service, quality, style and value.
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