East Hampton - Big Drop launched its fourth retail fashion boutique at 66 Newtown Lane in East Hampton late this spring. This offshoot injects a combination of proven success with bold sexy fashion, and a highly personalized shopping experience into seaside shopping. Big Drop offers a perfect solution to the girl who craves lasting-impression-leaving fashion whether she is wearing an eye catching bikini, an easy-breezy sophisticated top, or a summer party dress.

The 1,133 square foot store boasts a wide spectrum of women's categories that include swim, denim, blouses, dresses, jewelry, and shoes from coveted independent designers, and popular labels for beach to evening nightlife wardrobe. You can expect to shop brands like: Beach Bunny Swimwear, Vitamin A, Current Elliot, Haute Hippie, Joie, and Twelfth Street by Cynthia Vincent to name a few.

Big Drop's on-hand stylists have the feel of a personal shopper meets fashion guru who happens to be your B.F.F. rolled up into an efficient and stylish package. They offer individual attention and expertise to ready you for that upcoming event you've calendared, or just to keep your closet current with must have pieces.

This summer Big Drop anticipates hosting promotional parties, trunk shows, and exciting events surrounding the brands they carry. Celebrities that have made Big Drop a part of their shopping agenda include Katy Perry, Eva Longoria, Kim and Khloe Kardashian, Tinsley Mortimer, and Miley Cyrus. Big Drop in East Hampton will offer celebrity clientele the same warm, and fun atmosphere they enjoy at the other Big Drops they frequent.

Big Drop opened the Soho flagship in 1990, after which it expanded its reach to the Upper East Side in 1998. The Miami Beach store opened in 2008, and is currently the only branch that houses a men's and women's boutique within one retail space. Big Drop followers not only identify with the chain's dynamic brick and mortar stores, but with the online extension that is just a click away. Big Drop's initiative is to continuously update their collection of apparel and accessories, and translate these concepts to the needs of their customer in stellar fashion.