Flying Point Surf and Sport has established themselves as the leading beach-gear boutique in the Hamptons area. (Courtesy Photo: Flying Point Groms)

Southampton - You are an excellent parent, and have pushed yourself to the brink of fiscal security to instill in your child - the future President, Olympic gold medalist, or mini neuroscientist in the making - a sparkling sense of personal pride and rock-hard self-esteem. You invested nearly six-figures in their pre-school preparatory education. Your au-pair speaks seven languages, and has been rolling your tiny tot through the galleries of the Museum of Modern Art since before the infant could process language, complete with a Louis Vuitton diaper bag and a $5,000 stroller to match. When little Artemis did not make the basketball team, you provided him with the premiere expressive-arts therapist in the tri-state area, so as to avoid any lingering remnants of mental trauma. When Pomegranate mis-stepped her double pirouette in her ballet dance recital, you granted her unlimited access to Dylan's Candy Bar, and a consolation party for her and 67 of her closest acquaintances. You have wardrobed your children with all the trappings of entitlement, so much so that when you denied your four-year-old a new iPhone, she threw a fit worthy of an Elizabethan monarch. But it is all worth it - raising a media mogul or corporate executive is impossible without a few tantrums and some tears.

In an age devoid of unsupervised fun, where every child has a daily itinerary, and baby A-listers get just as much news coverage as their pop-star parents, kid's fashions have flourished. Whether spending a rainy afternoon at the Children's Museum of the East End, supervising surfing lessons at Cooper's Beach, or playing a round of mother-daughter doubles at East Hampton Indoor Tennis, coordinated, trend-specific outfits are a must for any five-year-old fashionista.

Here are four of the Hampton's best children and baby boutiques, perfect for bribing the brattiest, and putting a smile on the most spoiled of sorts.

Aunt Suzie's Clothing for Kids offers the perfect wardrobe from newborn to pre-teen. (Courtesy Photo: Suzanne Reynolds)

 • Aunt Suzie's Clothing for Kids, 59 Main Street, Southampton, 631-287-4645, www.auntsuzies.com
Having been in business for over 27 years, boutique owner "Aunt" Suzanne Reynolds prides herself on her store's personalized shopping experience, knowledgeable and friendly sales staff, and fine-crafted merchandise from designers Sarah Louise, Darcy Brown of London, and Rabbit Moon. Boasting an enormous selection ranging from hand-stitched leather baby-bomber jackets, Chantilly lace toddler sheaths, and quilted, bead-bedazzled diaper bags, Aunt Suzie's Clothing for Kids offers the perfect wardrobe for all the aspiring Brooklyn Beckham's and pseudo-Suri Cruise's on Long Island's East End, from newborn to pre-teen.

 • Flying Point Groms (For Kids), 65 Main Street, Southampton, 631-259-2893,
www.flyingpointsurf.com
With over three locations for men, women, and currently, for children, in both Southampton and Sag Harbor, Flying Point Surf and Sport has established themselves as the leading beach-gear boutique in the Hamptons area. Catering to the children of celebrity clientele such as Paul McCartney, Spike Lee, Adam Sandler, and Christie Brinkley, among others, Flying Point Groms - the new addition to this ever-growing franchise - presents the ideal summer shopping spree for all the mini surf and skate fans, looking to channel their inner Tony Hawk, cut the waves in their caftans, and dominate the half-pipe like professionals.

 • Ralph Lauren Children's Store, 45 Main Street, East Hampton, 631-907-9120, www.ralphlauren.com/shop
Having opened in the summer of 2007, the Ralph Lauren Children's Store offers the pint-sized fashion equivalent to the quintessential Hampton's lifestyle, complete with seersucker knickers and all varying shades of emblem-embroidered polo shirts. Decorated with white-washed walls, antique fixtures, and mock-tree houses, Ralph Lauren creates a backyard, laid-back atmosphere for stroller-toting Hamptonites, looking to adorn their toddlers in the same casual luxury that has come to define the brand for decades. Serving celebrity clientele such as Gwyneth Paltrow, Julianne Moore, and Jessica Alba, the Ralph Lauren Children's Store is a must for every newborn socialite and amateur equestrienne on the north side of 114.

Tennis East is the sole Hamptons purveyor of all things related to the sport for kids. (Renee Fertig)

 • Tennis East, 47 Main Street, East Hampton, 631-324-5881, www.tenniseast.com
If there is anything to be learned from the careers of Andre Agassi and Billy Jean King, it is never too early to start working on that ace-sweeping serve. Featuring brand merchandise from Adidas, Wilson, Nike, and Little Miss Tennis, Tennis East is the sole Hamptons purveyor of all things related to the sport - from kid-sized racquets, crisp whites, and funky one-pieces worthy of the Williams' sisters. With two locations in East and Southampton, let your toddler be the best dressed on the court - the full college scholarships and U.S. Open are only a shopping-spree away.