New York City - OPTYX by gruen has once again revolutionized the eyewear industry with its latest venture: Sports OPTYX by gruen. Granting athletes a competitive edge - sharp, total vision - Sports OPTYX by gruen is a collaborative effort between PrescripSun™ by Carl Zeiss and Nike Vision Lens Technology, which has produced state-of-the-art athletic performance frames.

Classic aviators by gruen.

Visitors to the 2009 U.S. Open (Monday, Aug. 31 through Sunday, Sept. 13) will have the opportunity to test and purchase these innovative frames. While there, guests will be given a certificate for 20 percent off of prescription lenses - ideal for athletes who opt to purchase the high-tech frames but require them to be fit with customized prescription lenses, or those seeking a new pair of eyewear for their fall wardrobe. Certificate-holders will be able to redeem their savings at any OPTYX by gruen location in New York City, the Hamptons or Greenwich, CT.

Nike Max Optics delivers precise vision at all angles, while Nike Max Tints enhance critical visual details, providing the ideal amount of light and the optimal spectrum of color for the sport. In order to guarantee maximum performance, athletes must have a clear view in all directions - the Nike Max Optics' patented performance design have been crafted to allow the clearest view over the widest angle, granting precise peripheral vision.

Over-sized frame from Chanel's Collection Perle, evoking that Jackie O look.

About OPTYX By Gruen
Jon Gruen, founder of OPTYX by gruen, the premium eyewear retailer, continues to reinvent the eyewear business with his innovative theory that eyeglasses can and should be one of the client's most important fashion accessories. OPTYX by gruen is the newest expansion of grueneyes and offers the most high-end collection of designer eyewear. Their highly experienced and trained staff of opticians focuses on giving customers the opportunity to find the perfect style, while providing quality and friendly service. OPTYX by gruen prides itself in offering clients top optometrists to give them the finest eye examinations, the latest in retail style and top service in eye care in one location.