Southampton - From seasoned connoisseurs to less-in-the-know patrons in search of a fine wine to pair with their dish, making a selection from the lengthy, leather-bound traditional wine list may often prove to be a daunting task for restaurant patrons. Enter SmartCellars, a unique approach to displaying a wine list, which has attracted the likes of such Celebrity Chefs and Restaurateurs as Todd English (Olives in New York City), Wolfgang Puck (Cut in Las Vegas, NV), Gordon Ramsey (Claridge's in London), Joel Robuchon (Four Seasons in New York City), Chef Jose Andres (Cosmopolitan in Las Vegas, NV), just to name a few. Tony May's SD26 in New York City was the first to employ the exciting software; most recently, SmartCellars began working with 360 Restaurant at The CN Tower in Toronto, Ontario.

How It Works
Patrons can browse, via the device's easy-to-understand touch-pad links, for wines by name, region, varietal and price; guests can even view an up-close image of the wine bottle's label. The sommelier can use SmartCellars as a tool to educate guests, or guests can order directly from the lightweight handheld device. In tandem with the restaurant's desires, guests may also have the option to order food via SmartCellars, view promotions and/or consider suggested wine pairings according to the dishes ordered.

What It Looks Like
Rather than the traditional printed list, SmartCellars is a fully customizable software for the Apple iPad® that displays the complete wine and cocktail menus, featuring up-to-date detailed descriptions, backgrounds and ratings of the labels offered by the restaurant. The software is configured to each individual restaurant; accordingly its design is an extension of the client's brand, featuring complementary colors, imagery and logos.

For The Restaurant
As SmartCellars functions completely independently of any pre-existing software, SmartCellars can integrate with all restaurant software and installation is seamless without any required construction or wiring. In addition to being a chic, tech savvy addition to the restaurant experience, SmartCellars provides valuable data to its clientele - reporting functions give detailed feedback to management to monitor what is selling and what wine guests are ordering most. An efficient and robust CMS interface also allows clients to eliminate printing and production costs for menus and special sheets. Once installed by Incentient, LLC, the restaurant's management team is able to personally alter the offerings of the restaurant via an easy-to-navigate private log-in site, as needed.

About Incentient, LLC
Incentient, LLC provides services for hospitality venues including restaurants, sport and entertainment arenas and wine cellars. By creating and maintaining creative hardware and software solutions, Incentient exclusively unites clients to their customers by adding value to the supply chain experience. In addition to SmartCellars, Incentient has developed the SmartTouch system - a glass touch-screen panel, utilizing proprietary software that encourages guests to control their hospitality experience from within the security of their rooms (this includes, though is not limited to: Room Service, Valet, Concierge, Housekeeping, Bellman, Restaurants, and Spa). This patent-pending operating environment is currently being marketed throughout the United States. Incentient exclusively unites the clients to their customers by adding value to the supply chain experience. This program is being marketed worldwide and is currently installed in the United States, Canada, Europe, Asia and the United Arab Emirates.

For more information go to www.incentient.com.