Southampton - Just like soil composition is one of the most important variables when planting grapevines, tequila's flavor is also impacted by the region where it is produced. With close to a 1,000 tequila brands to choose from, it gets complicated for consumers to understand the various expressions and differences that exist between brands based on where the agave plants are grown.

For example, the taste of tequilas from the Jalisco lowlands, like Tequila Herradura, is determined not only by its aging time in white oak barrels, but also acquires its taste from the volcanic soil of the region, which imparts a spicier and earthier quality. In contrast, tequilas produced in highland areas tend to be fruity, citric and floral in taste as the agave plants are larger in size.